Manager, Creator Marketing

Daniel J. Edelman Holdings in; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision

401K

Life Insurance

Disability Insurance

Paid Time Off

Travel Assistance

Wellness Programing

Job summary

Daniel J. Edelman Holdings in New York is seeking a Manager, Creator Marketing to lead end-to-end creator campaigns for health and financial services clients. You will own outreach, vetting, contracting, briefing, and performance analysis while coordinating with creators, managers, and brand teams.

The role requires 3+ years in influencer/creator marketing, a bachelor's degree, and strong negotiation skills. Knowledge of CreatorIQ/Traackr and experience with regulated industries are a plus.

Qualifications

• 3+ years of experience in influencer/creator marketing, talent management, or branded content.
• Bachelor’s degree or equivalent work experience.
• Experience with regulated industries; health and financial services experience preferred.

Responsibilities

• Own end-to-end execution of creator marketing campaigns, from initial outreach and vetting through contracting, briefing, and performance analysis with little oversight.
• Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
• Co-develop and implement strategies that align with client KPIs, target audience insights, and platform trends.
• Create detailed creator briefs and host creator briefing calls, ensuring all campaign deliverables, timelines, and messaging guidelines are communicated clearly with little oversight.
• Negotiate competitive rates and contract terms with talent, balancing value with client budgets and ROI goals with the assistance of business affairs.
• Collaborate cross-functionally with brand strategy, paid media, and creative teams to integrate creators seamlessly into broader marketing initiatives.
• Stay ahead of creator trends, cultural moments, and platform innovations to identify new partnership opportunities.
• Manage medical, legal and regulatory review processes for all creator content partnerships
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
• Mentor junior team members, providing oversight and training on best-in-class influencer marketing execution.

Skills

Creator marketing

Negotiation

Contracting

Project management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree or equivalent work experience

Tools

CreatorIQ

Traackr

Job description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. We’re looking for a Manager, Creator Marketing to execute best-in-class health and financial services creator campaigns across a range of clients. This role sits within our Creator Marketing team and is ideal for someone who thrives on owning creator partnerships from start to finish — from strategy and outreach to contracting, briefing, and performance analysis. You’ll be at the intersection of brand partnerships, digital culture, and content strategy, developing campaigns that are both impactful and culturally relevant. Whether it’s highlighting a key drug milestone or vetting a financial partner, you’ll play a key role in crafting campaigns that break through with authenticity, creativity and connects meaningfully with patient, healthcare provider and other key stakeholders. This role is perfect for someone who balances operational precision with creative instincts — someone who’s just as comfortable managing contracts and timelines as they are coming up with unexpected creator moments that spark conversation.

Responsibilities

• Own end-to-end execution of creator marketing campaigns, from initial outreach and vetting through contracting, briefing, and performance analysis with little oversight.
• Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
• Co-develop and implement strategies that align with client KPIs, target audience insights, and platform trends.
• Create detailed creator briefs and host creator briefing calls, ensuring all campaign deliverables, timelines, and messaging guidelines are communicated clearly with little oversight.
• Negotiate competitive rates and contract terms with talent, balancing value with client budgets and ROI goals with the assistance of business affairs.
• Collaborate cross-functionally with brand strategy, paid media, and creative teams to integrate creators seamlessly into broader marketing initiatives.
• Stay ahead of creator trends, cultural moments, and platform innovations to identify new partnership opportunities.
• Manage medical, legal and regulatory review processes for all creator content partnerships
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
• Mentor junior team members, providing oversight and training on best-in-class influencer marketing execution.

Basic Qualifications

• 3+ years of experience in influencer/creator marketing, talent management, or branded content — preferably within an agency.
• Bachelor’s degree or equivalent work experience.

Preferred Qualifications

• Proven track record managing large creator campaigns end-to-end, including sourcing, negotiating, contracting, and performance reporting.
• Knowledge of the creator landscape across TikTok, Instagram, YouTube, and emerging platforms.
• Experience working with regulated industries; health and financial services experience preferred
• Strong negotiation and vetting skills and experience working directly with creators, agents, and managers.
• Exceptional project management abilities with the capacity to juggle multiple campaigns and stakeholders simultaneously.
• Understanding of FTC guidelines and legal considerations for paid partnerships.
• Experience with medical legal and regulatory affairs and creator vetting and or work in the financial services a plus.
• Passion for pop culture, digital trends, and emerging voices in the creator economy.
• Experience ideating and executing creator-led events is a plus.
• Highly organized and excel at multitasking in a fast-paced environment.
• Experience using creator data platforms such as CreatorIQ, Traackr etc.
• Experience leveraging data to optimize content, inform strategic pivots, and drive measurable results.
• While experience with AI tools like ChatGPT and Copilot isn’t a pre-requisite, a desire to create efficiencies through AI integration into workflows is.

Salary: $60,000 - $80,000 a year #LI-IR1

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Benefits

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance
• wellness programing

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.

If you require a reasonable accommodation in any part of the employment process, please let us know.

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society.

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