Sr. Manager, Creator Marketing

CA001 Edelman PR Worldwide Canada In; New York (NY); On-site; USD 68,000 - 96,000; Full time

Job summary

Edelman is seeking a Senior Manager, Creator Marketing to lead day-to-day creator programs for a major U.S. fashion and retail client. You will oversee strategy, planning, launch, and wrap, coordinating with PR, paid media, and experiential teams to maximize impact.

You will manage creator relationships across nano to celebrity tiers, negotiate talent terms, and ensure ROI-driven results while maintaining brand integrity across channels.

Qualifications

• 5+ years in creator marketing at an agency, brand, or talent management.
• Experience with creators across tiers and platforms.
• Strong contract negotiation and talent management.
• Experience building strategic briefs and content calendars.
• Ability to use data and trends to inform strategy.
• Experience with post-campaign reporting.
• Collaboration with PR, paid media, creative, and events.

Responsibilities

• Day-to-day management of creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
• Drive ongoing ideation and campaign development tied to key cultural moments, seasonal priorities, product stories, and retail activations.
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, experiential, and external partners.
• Build and manage robust creator plans and budgets, with a focus on ROI, quality engagement, and brand impact.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers, with particular fluency in fashion, lifestyle, and culture.
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
• Serve as a key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
• Manage and mentor junior team members, fostering creative thinking and professional development.

Skills

Creator marketing

Campaign management

Budget oversight

Talent negotiations

Cross-functional coordination

Client presentations

Tools

Captiv8

CreatorIQ

Job description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

We’re looking for a Senior Manager, Creator Marketing to lead day-to-day execution of creator programs for a major U.S. fashion and retail brand. Embedded within a highly integrated team, you’ll support product- and culture-focused campaigns that often combine creator, experiential, and earned elements. Sitting at the intersection of fashion and lifestyle trends, digital storytelling, and creator partnerships, you’ll bring both creative vision and operational precision, moving seamlessly between strategy development, client presentations, budget oversight, and talent negotiations. We’re looking for someone energized by pace and complexity, with a strong understanding of how creators influence style, culture, and shopping behavior, and who is ready to lead multiple campaigns with strategic focus, cross-functional coordination, and creative precision.

Responsibilities

• Day-to-day management of creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.


• Drive ongoing ideation and campaign development tied to key cultural moments, seasonal priorities, product stories, and retail activations.


• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, experiential, and external partners.


• Build and manage robust creator plans and budgets, with a focus on ROI, quality engagement, and brand impact.


• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers, with particular fluency in fashion, lifestyle, and culture.


• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.


• Serve as a key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.


• Manage and mentor junior team members, fostering creative thinking and professional development.

Basic Qualifications

• At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company.


• Hands‑on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, Instagram, YouTube, etc.).


• Strong contract negotiation and talent management experience.


• Experience building strategic briefs, managing content calendars, and driving measurable results.


• Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations.


• Familiarity with developing post‑campaign reports and translating insights into actionable recommendations.


• Experience collaborating with cross‑functional teams (e.g., PR, paid media, creative, experiential, analytics, etc.).


• Excellent verbal and written communication skills.


• Highly organized, detail‑oriented, and proactive in managing multiple workstreams.


• Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.).

Preferred Qualifications

• Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories, with an understanding of how creators can inspire discovery, consideration, and shopping behavior.


• Strong understanding of fashion, lifestyle, and retail trends, including the creators and communities shaping culture across social platforms.


• Experience managing creator‑led events, shopping moments, and in‑person activations.


• Strategic understanding of paid media amplification, including boosting, whitelisting, and platform‑specific extensions, and how to collaborate with paid teams to optimize creator content performance.


• Experience working in fast‑moving, culturally responsive environments with frequent campaign and seasonal moments.


• Comfort leading high‑volume programs with minimal oversight.


• Ability to lead strategic presentations to clients and stakeholders.


• Empathy‑driven leader who builds trust and develops talent.


• Strong problem‑solving instincts and ability to manage ambiguity with confidence.


• Contributes to internal POVs, creator trend briefings, or cross‑team thought leadership.

$68,000 - $96,000 per year #LI-IR1

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs.

The range listed is just one component of DJEH’s total compensation package for employees.

Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

DJ EH offers a wide range of benefits:

• medical and dental insurance


• vision


• 401K


• life insurance


• disability insurance


• paid time off


• travel assistance


• wellness programing

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.

We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.

If you require a reasonable accommodation in any part of the employment process, please let us know.

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum.

Since Dan Edelman founded the firm in 1952, we have remained an independent, family‑run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other.

Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company.

At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration.

Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

Values

• The relentless pursuit of excellence


• The freedom to be constantly curious


• The courage to do the right thing


• The commitment to positively impact society

We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated.

At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.

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