Director, Creator Marketing

Daniel J. Edelman Holdings in; Los Angeles (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical and dental insurance

401K

Paid time off

Job summary

Daniel J. Edelman Holdings in Los Angeles is seeking a Director, Creator Marketing to lead creator-led campaigns across integrated programs, partnering with clients and internal teams.

The role requires senior leadership, fluency across platforms, experience with major consumer brands (CPG/QSR), and ability to translate trends into actionable strategies while guiding teams to deliver high-impact campaigns.

Qualifications

• 6+ years in creator marketing or related digital marketing.
• 5+ years working with creators, agents, and/or talent managers.
• Strong knowledge of major social platforms and creator formats.
• Bachelor’s degree in marketing, communications, media, or related field, or equivalent work experience.
• Experience mentoring junior staff.

Responsibilities

• Own client relationships across creator‑led workstreams.
• Lead creator sourcing, briefing, contracting, and approvals.
• Advise clients on platform trends and KPI-driven strategy.
• Partner with account, strategy, creative, production, analytics, paid teams.
• Ensure programs are integrated and strategically sound.
• Mentor and manage team members, set goals.
• Lead trend briefings and internal workshops.
• Support new business and organic growth opportunities.

Skills

Creator marketing

Influencer partnerships

Social platforms

Client leadership

Team mentoring

Communication

Presentation

Education

Bachelor’s degree in marketing/communications/media

Tools

CreatorIQ

Captiv8

Job description

Director, Creator Marketing (SAS)

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

We’re looking for a Director, Creator Marketing to help lead our growing team in Los Angeles across integrated creator-led campaigns. This role serves as a senior partner and driver of both strategy and execution, owning workstreams, leading client conversations, and guiding teams to deliver smart, high-impact campaigns. Ideal candidates are confident client leaders, culturally fluent, and deeply embedded in the creator ecosystem. You bring fluency across platforms and creator tiers, can brief and negotiate with creators or agents, and thrive when working across cross‑functional teams to bring creator‑led programs to life with insight, cultural relevance, and operational excellence. We are particularly interested in candidates with experience working with major consumer brands, including CPG and QSR clients, who understand how creators can drive cultural relevance, product discovery, brand engagement, and consumer action. Experience developing creator programs for fast‑moving, culturally driven brands with high volumes of social content and integrated marketing activity is highly valued.

Key Responsibilities

• Serve as a senior leader across creator‑led workstreams, owning client relationships, driving strategy, and ensuring flawless execution.
• Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent.
• Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance.
• Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound.
• Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid‑level team members.
• Ensure proper measurement planning and contribute to recap storytelling that demonstrates campaign impact and ROI.
• Support new business and organic growth opportunities by identifying ways creator work can extend across clients.
• Mentor and manage team members, fostering development, setting goals, and guiding project prioritization.
• Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency.

Basic Qualifications

• 6+ years of experience in creator marketing, influencer partnerships, talent representation, social content, or a related digital marketing field.
• 5+ years of experience working directly with creators, agents, and/or talent managers across verticals and tiers.
• Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content).
• Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights.
• Experience managing or mentoring junior and mid‑level staff.
• Excellent written and verbal communication skills, including professional client communication and internal collaboration.
• Demonstrated success working across matrixed teams and managing complex workflows with multiple stakeholders.
• Bachelor’s degree in marketing, communications, media, or related field, or equivalent work experience.
• Experience using creator discovery, contracting, and reporting tools (e.g., CreatorIQ, Captiv8).
• Ability to distill platform trends and translate them into actionable recommendations.
• Confident presenter with strong presence in client conversations and internal settings.
• Passionate about the creator economy, digital culture, and how pop culture shapes brand relevance.

Preferred Qualifications

• Experience developing and leading creator marketing programs for CPG and/or QSR brands, with an understanding of the pace, cultural relevance, and consumer engagement required within these categories.
• Experience working with large, highly visible consumer brands and translating broader brand and marketing objectives into creator‑led strategies.
• Strong understanding of how creators can support product launches, cultural moments, brand campaigns, always‑on programming, and other consumer marketing initiatives.
• Direct experience leading creator campaigns within integrated earned, paid, and owned teams.
• Comfort managing both large‑scale and nimble creator programs across brands and business objectives.
• Understanding of how creator content can be leveraged across paid media (boosting, whitelisting, etc.) in collaboration with paid teams.
• Experience navigating fast‑paced client environments with multiple campaigns, stakeholders, creators, and deliverables in market simultaneously.

Compensation

$80,000 – $120,000 per year

The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

Benefits

• Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.
• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Company Culture

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family‑run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.

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