Manager, Creative Producer

600 UMG Recordings Inc; New York (NY); On-site; USD 54,000 - 75,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Fertility coverage

Tuition reimbursement

401(k) retirement

Paid PTO

Job summary

Universal Music Group is seeking a Creative Producer in New York to develop social-first concepts, storyboards, and production plans for artist campaigns. You will lead shoots from pre-production through delivery, coordinating with editors and cross-functional teams to ensure content meets the creative vision.

The role requires 3–5 years in producing digital content, strong budgeting and project-management skills, and the ability to collaborate across Marketing, Digital, Creative, and A&R to

Qualifications

• Bachelor's degree in Film, Media Production, Marketing or a related field, or equivalent professional experience.
• 3–5 years of experience producing creative content for digital, social, entertainment, media, or brand marketing; preferred music.
• Experience directing content in fast-paced environments, including live events and studio sessions.
• Strong production workflows knowledge: budgeting, pre-production, shoot, post, and delivery.
• Excellent project management and interpersonal/communication skills.

Responsibilities

• Develop concepts, storyboards, and production plans for artist campaigns.
• Capture, produce and edit social-first content for events, performances, and activations.
• Lead productions from pre-production through delivery, directing shoots.
• Partner with editors to ensure content fits platform-style and creative vision.
• Identify trends and opportunities to elevate campaigns and engagement.
• Collaborate across Marketing, Digital, Creative and A&R with external partners.
• Create repeatable content formats and franchises to grow artist brands.
• Balance reactive storytelling with long-term campaign planning.
• Manage timelines, budgets, vendors, and freelancers to deliver on scope.
• Provide creative direction and feedback throughout production.
• Organize and manage assets for ongoing campaigns and future content.

Skills

Creative concept development

Production management

Video direction

Social content production

Communication

Education

Bachelor's degree in Film, Media Production, Marketing or related field

Tools

Adobe Creative Suite

Job description

Role Overview

Creative Producer is responsible for developing and executing original, social-first creative that brings Island Records' artists, releases, and cultural moments to life. This role owns the creative process from concept through execution—developing ideas, storyboards, production plans, capturing live content, directing shoots, and partnering through post‑production to deliver high‑impact storytelling across digital platforms.

Working cross‑functionally with Marketing, Digital, Creative, A&R, Artist Management, and external partners, the Creative Producer helps shape compelling narratives that deepen fan engagement and elevate artist brands.

Responsibilities

• Develop creative concepts, storyboards, and production plans for artist campaigns, releases, and marketing initiatives.
• Capture, produce and edit social-first content across live events, performances, studio sessions, behind-the-scenes moments, interviews, and artist activations.
• Lead productions from pre‑production through delivery, including planning, directing shoots, and overseeing creative execution.
• Partner with editors and creative teams to ensure content is optimized for each platform while maintaining a consistent creative vision.
• Identify emerging trends, formats, and storytelling opportunities that elevate artist campaigns and drive audience engagement.
• Collaborate with Marketing, Digital, Creative, A&R, Artist Management, and external partners to execute integrated content strategies.
• Create repeatable content formats and creative franchises that strengthen artist brands and expand audience reach.
• Balance reactive, real‑time storytelling with long‑term campaign planning to keep artists culturally relevant across digital platforms.
• Manage production timelines, budgets, vendors, and freelancers to ensure projects are delivered on time and within scope.
• Provide creative direction and constructive feedback throughout the production process to maintain a high standard of creative excellence.
• Organize and manage production assets, footage, and deliverables to support ongoing campaigns and future content opportunities.

Qualifications

• Bachelor's degree in Film, Media Production, Marketing or a related field, or equivalent professional experience.
• 3–5 years of experience producing creative content for digital, social, entertainment, media, or brand marketing; preferred experience in the music industry.
• Demonstrated experience developing creative concepts and managing productions from ideation through final delivery.
• Experience capturing and directing content in fast‑paced environments, including live events, performances, backstage, studio sessions, and on‑location productions.
• Working knowledge of production workflows, including budget management, pre‑production planning, shoot execution, post‑production, and content delivery.
• Strong creative instincts with an understanding of platform‑specific storytelling, audience behavior, and social media trends.
• Excellent project management and organizational skills with the ability to manage multiple productions and shifting priorities simultaneously.
• Strong communication and interpersonal skills with the ability to build trust with artists, managers, and internal stakeholders.
• Proficiency with production tools and creative software, including Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) or equivalent production workflows.
• Experience working with artists, creators, influencers, or talent is helpful.
• Comfortable working flexible hours, including evenings, weekends, and travel as required by artist schedules and live events.

Benefits

• Comprehensive medical, dental, and vision coverage
• 100% coverage for out‑patient in‑network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3‑weeks PTO for non‑exempt employees
• 2‑weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Equal Opportunity Employment

Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.

Job Details

Job Category: Creative, Design & Production. Salary Range: $54,000-75,000.