Manager, Content Strategy and Social Media

Medical College of Wisconsin; Milwaukee (WI); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Manager of Content Strategy and Social Media to lead innovative campaigns that enhance visibility and reputation. This role requires strategic thinking, creativity, and strong leadership to develop content that resonates with the community and showcases the organization's contributions to health and science. The ideal candidate will thrive in a hybrid work environment, managing a talented team to create engaging content across various platforms. Join a forward-thinking organization dedicated to making a positive impact in healthcare and education, where your efforts will help shape the narrative and drive change.

Benefits

Comprehensive healthcare coverage

403B Retirement Package

Competitive leave policies

Tuition Reimbursement

Paid Parental Leave

Qualifications

• 8+ years in Journalism, Public Relations, or Communications.
• Experience in healthcare or academic PR and social media preferred.

Responsibilities

• Develop and execute content strategies to enhance MCW's visibility.
• Lead a team in creating multimedia campaigns that tell MCW's story.

Skills

Written Communication

Verbal Communication

Organizational Skills

Team Management

Problem-Solving

Content Strategy

Editing

Social Media Management

Digital Media Trends

Education

Bachelor's Degree in Journalism, Public Relations, or Communications

Master's Degree in Journalism, Public Relations, Digital Strategy, or Communications

Tools

Content Management Platforms

Social Media Platforms

Job description

Position Description:

Every day, in ways both big and small, the Medical College of Wisconsin (MCW) is impacting lives for the better. MCW is committed to changemaking for a healthier Wisconsin.

As a Manager, Content Strategy and Social Media, you will lead the development and implementation of a content strategy to foster pride and awareness of MCW's pillars, priorities, and people. This role involves guiding a team to position MCW as Wisconsin's leader in health and science, highlighting the contributions of its researchers to advance health. The ideal candidate is a self-starter who thrives in a fast-paced environment, understands the complexities of an academic medical system, and can manage multiple requests and partnerships effectively.

This role contributes to enhancing MCW's reputation and visibility nationally, making science accessible to the community. It requires ongoing effort and persistence to succeed.

Responsibilities:

• Develop and execute a strategic annual content plan to boost reputation and visibility.
• Lead creative processes from concept to execution, ensuring collaboration within the Communications team.
• Create and implement a social media strategy with engagement tracking to optimize impact.
• Facilitate content development and dissemination processes.
• Serve as MCW's content expert, ensuring all content aligns with brand voice and quality standards.
• Lead a team of creative professionals in multimedia campaigns that tell MCW's story effectively.
• Manage social media channels, content strategy, and growth initiatives.
• Leverage communication channels and relationships within MCW to identify story opportunities.
• Collaborate with the Office of Communications for integrated activities.
• Monitor, analyze, and report content performance regularly.
• Manage vendor relationships as needed.
• Lead social media policy development and KPI tracking to inform senior management.

Knowledge - Skills - Abilities:

• Excellent written and verbal communication skills.
• Strong organizational and multitasking abilities.
• Proven leadership and team management skills.
• Effective problem-solving and decision-making skills.
• Successful track record in content strategy.
• Proficiency in editing, social media, and content management platforms.
• Ability to work independently under tight deadlines.
• Experience working with faculty, staff, and leadership, handling sensitive information.
• Knowledge of digital media trends and production processes.

Preferred Schedule:

Hybrid - Flexible

Position Requirements:

Minimum Qualifications:

Bachelor's Degree and 8+ years in Journalism, Public Relations, or Communications. Appropriate experience may substitute for education.

Preferred Qualifications:

Master's Degree in Journalism, Public Relations, Digital Strategy, or Communications. 8+ years of experience with at least 3 years in healthcare or academic PR and social media is preferred.

Why MCW?

• Comprehensive healthcare coverage.
• 403B Retirement Package.
• Competitive leave policies.
• Tuition Reimbursement.
• Paid Parental Leave.

For more details, visit: www.mcw.edu/careers and Benefits Overview.

Equal Opportunity Statement:

The MCW is committed to diversity and equal opportunity in employment and education, prohibiting discrimination and harassment based on protected characteristics.