Director, Brand

Tyson Foods; Springdale (AR); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision coverage

Job summary

Tyson Foods in Springdale, AR seeks a Director, Brand to build a Hispanic brand from the ground up, establish its foundations, and scale it. You will own strategy, pricing, trade and marketing direction and its financial performance, collaborating with sales and operations to align goals.

You will recruit and lead the initial team, set an innovation platform, govern budgets, and ensure in-market execution while driving sustainable growth across channels.

Qualifications

• 10+ years of progressive marketing leadership with P&L ownership.
• Experience in food manufacturing or CPG branding.
• Strong strategic planning and cross-functional collaboration.
• MBA or advanced degree preferred.
• Travel up to 30%.

Responsibilities

• Set the brand foundations and growth plan.
• Define pricing, trade spend, and marketing strategies.
• Build and scale the brand across channels with cross-functional teams.
• Lead a team including a manager and an innovation role.
• Partner with operations to ensure fiscal targets and product quality.

Skills

P&L leadership

Pricing strategy

Trade management

Brand management

People leadership

AI adoption

Education

Bachelor's/Master's degree or relevant experience

MBA preferred

Tools

BI tools

Job description

Position Summary

Build a brand from the ground up. As Director, Brand, you will stand up a emerging Hispanic brand for Tyson, set its foundation, and then build it out and scale it. You will own the brand's strategy, pricing, trade and marketing direction and its financial performance, work closely with sales and operations teams, and build the team to carry the work forward.

About the team

You will join a team that invests in people and values servant leadership in Poultry and Prepared Foods. We work as a team: pricing is shaped together, with the Brand holding the final call, and alignment across functions is a shared effort. The work spans multiple sales teams and carries some ambiguity. We are AI-forward, and we train our people to get the best from AI tools, including Claude. The brand was created at the request of a major retail customer and is growing, with further customer expansion planned.

What you’ll drive

• In your first six months: set the foundation
• Establish the fundamentals of the brand.
• Put the innovation platform and pipeline in place.
• Build the initial team, starting with a manager and an innovation role.
• Beyond the foundation: build out and scale
• Partnerwith operations to build and scale the brand, so work runs smoothly across functions and alongside Tyson's other brands.
• Shape and expand the team as the brand grows.
• Scale the brand for planned customer expansion, and keep improving it, including product quality to the case-ready standard.
• ThroughoutOwnP&L performance and direct corrective actions to achieve AOPtargets.
• Set trade marketing and pricing strategies that deliver volume growth and margin, and oversee trade spend effectiveness.
• Govern MAP and consumer marketing budgets, and work with retail brand partners to protect brand integrity and strengthen in‑market execution.
• Serve as a senior integrator across functions, aligning commercial strategy with operational feasibility and financial targets.

What you’ll offer

• Portfolio-level P&L and financial leadership expertise
• Advanced pricing strategy, trade management, and margin optimization capabilities
• Strong strategic planning and brand management skills
• Deep understanding of supply chain economics, inventory dynamics, and capital investment evaluation
• Proven people leadership and change management skills
• Communicates complex strategic, financial, and operational concepts clearly to executive and board-level audiences as appropriate.
• Influences outcomes across the enterprise without direct operational authority.
• Embraces AI and innovation, and is eager to find new ways of working that help people and the brand grow.
• Strong command of pricing, trade management, and portfolio analytics systems
• Ability to leverage business intelligence tools to drive strategic decision-making

Education

Bachelors, Masters Degree, or significant amount of relevant experience; MBA or advanced degree strongly preferred

Work Experience

10+ years of relevant and progressive experience; Prior experience with food manufacturing or CPG marketing preferred. Prior P&L ownership required. 4+ years leading teams required. Supervisory Direct people management responsibility for Business Managers. Travel up to 30%

Responsible AI Usage

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance

Eligible: Yes

Work Shift

1ST SHIFT (United States of America)

Background Check

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Equal Opportunity Employment

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Benefits

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

Company Culture

At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.

Physical Requirements

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Accessibility Assistance

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.