Manager, Commerce & Retail Media, New Stream Media

dentsu; New York (NY); Hybrid; USD 54,000 - 83,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

dentsu is seeking a Retail Media Manager in New York to lead strategic advertiser partnerships and translate business goals into effective retail media plans. You will own campaign activation, deliver performance insights, and drive growth through cross‑functional collaboration with analytics, activation, and planning teams.

The role emphasizes hands‑on activation, strong stakeholder management, and mentorship of junior staff in a fast‑paced, data‑driven environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field preferred.
• 4–6+ years of experience in retail media, commerce media, eCommerce, digital advertising, paid search, programmatic media, or performance marketing.
• Experience managing complex advertiser relationships and translating objectives into media strategies.
• Strong analytical skills and ability to translate data into actionable recommendations.

Responsibilities

• Serve as primary strategic partner across advertiser relationships and drive long‑term growth.
• Develop and oversee retail media strategies aligned with advertiser objectives and KPIs.
• Translate objectives into actionable media plans across channels and solutions.
• Provide SME across retail media, commerce, eCommerce, digital media, and performance marketing.
• Analyze campaign performance to identify trends, risks, and optimization opportunities.
• Balance strategic leadership with day‑to‑day activation and execution.
• Mentor junior team members and contribute to best practices.
• Collaborate with analytics, sales, planning, and leadership to create integrated solutions.

Skills

Retail media

Strategic account leadership

Campaign activation

Analytics and insights

Stakeholder management

Mentoring and coaching

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field

Tools

Digital advertising platforms

Programmatic advertising

Job description

Job Description: The Commerce & Retail Media team at dentsu helps leading retailers and brands accelerate growth through connected commerce and retail media. We are seeking a dynamic, solution-oriented Retail Media Manager to join our growing team supporting a large, established retail media network. As a Manager, Commerce & Retail Media, you will serve as a strategic partner across a portfolio of advertiser and stakeholder relationships, helping translate business objectives into effective retail media strategies and campaigns. You will develop growth strategies, uncover opportunities, solve complex business challenges, and build trusted relationships across advertisers, agency partners, media platforms, and internal teams. This role combines strategic account leadership with hands‑on retail media activation. You will partner closely with operational and activation teams to ensure campaigns are executed accurately and efficiently, while maintaining a strong focus on performance insights, advertiser engagement, optimisation, and business growth.

Responsibilities

Serve as a primary strategic partner across assigned advertiser and stakeholder relationships, building trust, understanding business priorities, and identifying opportunities for long‑term growth. Develop and oversee retail media strategies aligned with advertiser objectives, campaign KPIs, and broader business goals. Translate advertiser objectives into actionable media plans across relevant retail media channels, platforms, and solutions. Provide subject‑matter expertise across retail media, commerce, eCommerce, digital media, and performance marketing. Analyse campaign and business performance to identify trends, opportunities, risks, and actionable optimisation recommendations. Translate data and campaign results into compelling insights, strategic recommendations, and clear performance narratives for advertisers and stakeholders. Partner closely with activation and operational teams to ensure campaigns are launched, managed, optimised, and delivered accurately and efficiently. Maintain hands‑on responsibility for campaign activation and execution as needed, balancing strategic leadership with day‑to‑day account needs. Serve as an escalation point for complex campaign, advertiser, platform, or business challenges, bringing together the right teams to drive resolution. Build strong relationships across advertisers, agencies, technology partners, media platforms, and internal cross‑functional teams. Collaborate with analytics, sales, activation, planning, and leadership teams to develop integrated solutions that support advertiser objectives and business growth. Identify opportunities to expand advertiser investment through performance insights, new capabilities, emerging channels, and strategic recommendations. Coach and mentor junior team members, strengthening their capabilities in retail media strategy, activation, client management, and performance storytelling. Contribute to process improvements, training, best practices, and thought leadership that help scale the broader retail media organisation. Stay current on retail media trends, platform innovation, measurement capabilities, emerging media channels, and evolving eCommerce opportunities.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred. 4–6+ years of experience in retail media, commerce media, eCommerce, digital advertising, paid search, programmatic media, or performance marketing. Experience working with retail media networks, retailers, agencies, consumer brands, or CPG advertisers strongly preferred. Experience managing complex advertiser relationships and translating business objectives into actionable media strategies. Strong understanding of retail media networks and the broader commerce ecosystem, including areas such as onsite media, offsite media, paid search, display, programmatic, social, and measurement. Strong understanding of digital advertising fundamentals, campaign activation, optimisation, measurement, and performance marketing. Proven ability to build trusted relationships with advertisers, agency partners, media platforms, and cross‑functional stakeholders. Strong business acumen with the ability to identify growth opportunities, navigate ambiguity, and develop solutions to complex business challenges. Strong analytical skills with the ability to turn campaign and business data into clear, actionable recommendations. Excellent written and verbal communication, presentation, and storytelling skills, including the ability to communicate complex information to different audiences. Demonstrated ability to mentor, coach, or develop junior team members. Ability to manage multiple advertiser relationships, campaigns, priorities, and deadlines in a fast‑paced environment. Enthusiasm for retail media, commerce, performance marketing, technology, innovation, and building scalable solutions.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

The annual salary range for this position is $54,000 -$83,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Location

Location: New York
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail]. We are here to support you.

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work