Manager, Co-Brand Product Planning and Engagement

American Airlines; Fort Worth (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Travel benefits

Health benefits

Wellness programs

401(k) program

Employee discounts

Job summary

American Airlines is seeking a Manager, Co-Brand Product Planning and Engagement in Fort Worth, TX. You will lead cobrand product launches, collaborate with marketing, legal, finance, and external partners, and guide strategic initiatives to enhance customer loyalty and product effectiveness.

The role requires strong analytical abilities, cross-functional leadership, and experience in cobrand programs or airline partnerships.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• 5+ years of experience in product management, project planning, or strategic partnerships.
• Proven ability to lead cross-functional teams and manage complex projects.
• Strong analytical and organizational skills.
• Excellent communication and stakeholder engagement abilities.

Responsibilities

• Manage current and future cobrand product launches and refreshes across the cobrand portfolio.
• Collaborate with cross-functional teams including marketing, legal, finance, and external partners to ensure alignment and timely delivery of initiatives.
• Develop and maintain project plans, timelines, and performance metrics to track progress and outcomes.
• Report to the Director, Planning and Execution and support strategic decision-making across the Cobrand and Partners organization.

Skills

Cross-functional leadership

Analytical skills

Stakeholder engagement

Strategic thinking

Communication skills

Airline loyalty programs experience

Cobrand credit card product knowledge

Education

Bachelor’s degree in Business, Marketing, Finance, or related field

Tools

Project management

Job description

Manager, Co-Brand Product Planning and Engagement View Profile

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Manager, Co-Brand Product Planning and Engagement Posting Start Date: 10/15/26

Location:DFW Headquarters Building 8 (DFW-SV08)
Cities:Fort Worth - TX
Requisition ID:88887

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Manager, Product Planning and Engagement is part of the Currency Partnerships team within the Commercial Division. You’ll lead a high-impact team responsible for managing cobrand product transitions, launches, and refreshes that directly influence customer experience and loyalty. You’ll collaborate with internal and external stakeholders to drive innovation and ensure seamless execution of product initiatives.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Manage current and future product launches and refreshes across the cobrand portfolio.
• Collaborate with cross-functional teams including marketing, legal, finance, and external partners to ensure alignment and timely delivery of initiatives.
• Develop and maintain project plans, timelines, and performance metrics to track progress and outcomes.
• Report to the Director, Planning and Execution and support strategic decision-making across the Cobrand and Partners organization.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• 5+ years of experience in product management, project planning, or strategic partnerships.
• Proven ability to lead cross-functional teams and manage complex projects.
• Strong analytical and organizational skills.
• Excellent communication and stakeholder engagement abilities.

Preferred Qualifications- Education & Prior Job Experience

• Experience in airline loyalty programs or cobrand credit card product development.
• Familiarity with Citi and Barclays partnership structures.
• Experience managing product transitions or large-scale program conversions.
• MBA or advanced degree in a related field.

Skills, Licenses & Certifications

• Strategic problem-solver with the ability to navigate complex challenges in a dynamic, fast-paced environment.
• Deep understanding of the airline, currency, and cobrand credit card business to drive innovative, results-oriented solutions.
• Proven ability to collaborate across cross-functional teams and build consensus to deliver enterprise-wide outcomes.
• Strong relationship management skills with experience working with airline, bank, and currency partners.
• Exceptional communication skills, with the ability to influence and engage stakeholders at all levels.
• Skilled in commercial analysis and competitive benchmarking to support product development and partner strategy.
• Adaptable leader who fosters team growth and continuously evolves processes to meet changing market demands.

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Cities:Fort Worth - TX
Requisition ID:88887

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