Manager, Circulation

Knitwell Group; Hingham (MA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Merchandise discount

Career development

Volunteer program

Health insurance

401(K)

Job summary

Talbots, based in Hingham, MA, is seeking a Manager of Circulation to lead print circulation strategy across catalogs and direct mail, driving engagement, sales, and profitability. You will oversee customer selection, contact planning, and performance analysis while collaborating with Analytics, Planning, Merchandising, Finance, and external partners.

Responsibilities include forecasting, testing, and optimizing the print program, along with vendor management and budget oversight.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
• 5-8+ years of experience in retail circulation, catalog marketing, direct marketing, or customer analytics.
• Experience managing circulation strategy for a retail catalog business.
• Experience developing customer selection strategies, segmentation plans, and circulation optimization programs.
• Strong understanding of catalog marketing economics, response measurement, and customer lifetime value.

Responsibilities

• Develop and execute seasonal and annual circulation strategies for catalog and direct mail programs to achieve sales, profitability, and customer file growth objectives.
• Create and manage customer contact strategy for print marketing, balancing customer engagement, productivity and marketing expense.
• Partner with Analytics on customer segmentation, circulation modelling, audience selection, and targeting strategy.
• Lead circulation planning and execution for catalog and direct mail campaigns from strategy through deployment and post-campaign analysis.
• Monitor marketing KPIs, campaign performance, customer engagement, and ROI to drive ongoing improvement.

Skills

Circulation strategy

Retail marketing

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business, Statistics, Economics

Tools

Excel

SQL

Reporting tools

Job description

About us

Talbots is a leading omni-channel specialty retailer of women’s clothing, shoes and accessories. Established in 1947, we are known for modern classic style that’s both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.

About the role

The Manager, Circulation is responsible for developing and executing Talbots’ print circulation strategy across catalogs and direct mail programs to drive customer engagement, sales, profitability, and customer file growth. This role leads the planning, execution, and optimization of all circulation activity, ensuring the right customers receive the right marketing communications at the right time while maximizing return on marketing investment.

The Manager is the primary business owner for circulation strategy, customer selection, print contact planning, and print performance analysis. Working closely with Analytics & Customer Data, Planning, Merchandising, Finance, Creative, and external circulation partners, the role develops data-driven recommendations for targeting, segmentation, testing, and circulation optimization, and leads the strategic evolution of the print program as customer behavior and business objectives shift.

The impact you can have

Circulation Strategy & Planning

Develop and execute seasonal and annual circulation strategies for catalog and direct mail programs to achieve sales, profitability, and customer file growth objectives.

Create and manage customer contact strategy for print marketing, balancing customer engagement, productivity, and marketing expense.

Partner with Analytics & Customer Data on customer segmentation, circulation modelling, audience selection, and targeting strategy.

Partner with the Director, CRM & Loyalty to ensure print contact planning is coordinated with loyalty and credit member treatment, so total contact load across channels is managed at the customer level.

Establish circulation forecasts, performance expectations, and measurement frameworks to evaluate results and optimize investment.

Lead the strategic evolution of print marketing through ongoing testing, innovation, and analysis.

Catalog & Direct Mail Management

Own circulation planning and execution for all catalog and direct mail campaigns, from strategy through deployment and post-campaign analysis.

Partner with Merchandising, Planning, and Creative to influence catalog direction, pagination strategy, product exposure, format recommendations, and in-season circulation tactics.

Develop customer selection strategies that maximize response, revenue, profitability, and retention.

Evaluate circulation trends and customer behavior to recommend frequency, audience sizing, prospecting opportunities, and circulation allocation.

Identify opportunities to improve targeting and increase circulation efficiency through data-driven insight.

Analytics & Optimization

Analyze circulation performance and customer response trends to identify revenue growth and cost efficiency opportunities.

Partner with Analytics to develop and interpret customer models, segmentation strategies, test results, and circulation productivity metrics.

Lead testing strategy across audience selection, circulation levels, format, versioning, and contact frequency.

Translate complex analytical findings into actionable business recommendations for senior leadership.

Monitor marketing KPIs, campaign performance, customer engagement, and return on investment to drive ongoing improvement.

Vendor & Financial Management

Serve as primary business owner for circulation and print marketing vendor relationships.

Partner with external circulation, data, and print vendors to execute campaigns, evaluate performance, and identify process improvements.

Manage circulation budgets and marketing expense to ensure efficient allocation of resources and achievement of financial goals.

Negotiate and monitor vendor performance, service levels, and deliverables.

Ensure accuracy, quality, and compliance across all circulation execution processes.

Team Leadership & Collaboration

Lead, coach, and develop the Senior Analyst, Direct Marketing.

Foster a culture of accountability, analytical rigor, and continuous improvement.

Collaborate cross-functionally with Merchandising, Planning, Creative, Marketing, Analytics, Finance, and Technology teams.

Present circulation strategy, business insight, and performance results to leadership.

You’ll bring to the role

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.


• 5-8+ years of experience in retail circulation, database marketing, catalog marketing, direct marketing, or customer analytics.


• Demonstrated experience managing circulation strategy for a retail catalog business.


• Experience developing customer selection strategies, segmentation plans, and circulation optimization programs.


• Strong understanding of catalog marketing economics, response measurement, customer lifetime value, and circulation forecasting.


• Experience managing relationships with circulation vendors, data providers, analytics partners, and print service providers.


• Proven ability to translate customer data and quantitative analysis into actionable business decisions.


• Strong analytical, problem-solving, and strategic thinking skills.


• Advanced proficiency in Excel and reporting/analytics tools; SQL exposure a plus.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.


• Support for your individual development plus opportunities for career mobility within our family of brands.


• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*


• Medical, dental, vision insurance & 401(K).*


• Employee Assistance Program (EAP).


• Time off – paid time off & holidays.*


• The target salary range for this role is: $80,000 - $100,000

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

• On-site : This position works on-site at least 4 days per week consistent with the needs of the businessat our Talbots office location in Hingham, MA.

Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

Location:

Corporate Office‑Talbots‑Hingham, MA 02043

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.