Manager, Channel Marketing - East

Marvin; United States; À distance; USD 110 000 - 170 000; Plein temps

Résumé du poste

Marvin is seeking a Manager Channel Marketing to lead the regional marketing team, define strategy and priorities, and ensure execution across regions. You will partner with Sales and Marketing leaders, allocate resources, coach a multi-level team, and translate business goals into campaigns and programs that drive measurable outcomes.

You will oversee planning and dealer/market initiatives, manage budgets, monitor performance, and foster cross-functional collaboration.

Qualifications

• 8+ years of progressively responsible marketing experience with demonstrated leadership.
• Proven people leadership, coaching, prioritization, and cross-functional influence.
• Ability to set strategy and translate into measurable team priorities and resource decisions.
• Bachelor’s degree in marketing or related field or equivalent experience.
• Proficiency with Salesforce and Microsoft Office; strong interpersonal and communication skills.

Responsabilités

• Lead Regional Marketing strategy, priorities, and operating direction aligned with Channel Marketing goals.
• Coach and develop Regional Marketing team across levels; clarify accountability and growth.
• Translate priorities into regional investments, programs, and capacity decisions.
• Establish expectations for dealer/market planning, budgets, measurement, and cross-functional collaboration.
• Build partnerships with Sales and Marketing leaders to align priorities and inform decisions.
• Evaluate portfolio results and adjust strategy, resource allocation, and team practices.
• Plan and oversee Dealer and Market initiatives, investments, and capacity.
• Ensure budget management, progress reporting, and program performance across regions.
• Represent Regional Marketing in cross-functional forums and drive improvements.

Connaissances

People leadership

Strategic planning

Budget stewardship

Cross-functional collaboration

Marketing strategy

Communication skills

Travel readiness

Formation

Bachelor's degree in marketing or related field

Outils

Salesforce

Microsoft Office

Description du poste

Job Overview

The Manager Channel Marketing role is the people leader for the Regional Marketing team. To be successful in this role you must set Regional Marketing strategy and priorities, develop team capability, allocate resources, build strong Sales and Marketing partnerships, and ensure consistent execution and business outcomes across regions.

Highlights of your role

Essential Job Functions

• Set Regional Marketing strategy, priorities, objectives, and operating direction in alignment with broader Channel Marketing and business goals.
• Lead, coach, and develop Regional Marketing team members across Associate, Regional, Senior, and Principal levels; clarify accountability and support career growth.
• Translate business and sales priorities into a balanced portfolio of regional marketing investments, programs, and capacity decisions.
• Establish expectations for dealer/market planning, Growth Development Plans, measurement, budget stewardship, documentation, and cross-functional collaboration.
• Build senior partnerships with Sales and Marketing leaders to align priorities, resolve escalations, and ensure regional insights inform Channel Marketing decisions.
• Evaluate portfolio results and market signals to refine strategy, priorities, resource allocation, and team practices.

Regional Marketing Strategy Planning and Leadership (30%)

• Career orientation: People leader. Leads the team and sets strategy for regional/channel marketing priorities, resource allocation, team capability, and consistent execution across regions. Primary accountability increases through strategy, people leadership, portfolio prioritization, business outcomes, operational consistency, and cross-functional alignment.

Planning and Execution of Dealer and Market Initiatives (60%)

• Guide annual and ongoing regional planning, including prioritization of markets, dealer opportunities, investments, and team capacity.
• Review major Growth Development Plans and regional initiatives for alignment, business rationale, measurement, and resource requirements.
• Ensure consistent management of budgets, progress reporting, program performance, and operating processes across regions.
• Remove barriers, manage escalations, and coordinate decisions across Marketing Operations and other cross-functional partners.
• Create an environment of accountability, collaboration, customer focus, continuous learning, and knowledge sharing.

Cross-Functional Team Participation (10%)

• Represent Regional Marketing in leadership and cross-functional forums; ensure field insights are incorporated into broader marketing and business planning.
• Sponsor process, capability, and operating-model improvements that increase Regional Marketing effectiveness and scalability.

You're a good fit if you have (or if you can)

• 8+ years of progressively responsible marketing experience preferred, or relevant sales, marketing, and customer experience background, including demonstrated leadership experience.
• Demonstrated people leadership, coaching, prioritization, budget stewardship, and cross-functional influence.
• Ability to set strategy and translate it into measurable team priorities, execution standards, and resource decisions.
• Bachelor’s degree in marketing or related field, or equivalent relevant experience in a customer-focused/client-facing role.
• Proficiency in Microsoft Office programs; Salesforce and sales reporting experience preferred.
• Excellent interpersonal and proactive communication skills.
• Ability to work independently, in partnership, and within a team.
• Strong organizational skills and ability to manage multiple responsibilities simultaneously.
• Understanding of marketing principles and current marketing approaches, with ability to apply them to business needs.
• Continuous-improvement mindset with focus on team outcomes and professional growth.
• Ability to travel up to 40% of the time.

Marvin is an Equal Opportunity Employer

Marvin is committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws. Applicants requiring reasonable accommodation for any part of the application and hiring process may contact us at [e-mail].