Manager, Campaign Operations

On Location LA, LLC; Raleigh (NC); Híbrido; USD 68.000 - 90.000; Jornada completa

Descripción de la vacante

On Location, a leader in premium experiential hospitality, seeks a Manager, Campaign Operations to ensure campaigns are properly set up, tested, and launched reliably at scale across Core and Olympics. You will coordinate with Marketing, CRM, Paid Media, Content, and Technology to maintain data flows and launch readiness.

Reporting to the Director of Marketing Operations and Analytics, you will own QA, data governance, and process improvements, building dashboards and SOPs to drive consistent

Formación

• Bachelor’s degree in marketing, business, operations, information systems, or a related field preferred.
• Experience coordinating multi‑channel campaigns across email, CRM, paid media, web, forms.
• Strong QA, tracking governance, data flows, and launch‑readiness practices.
• Ability to investigate problems and coordinate resolution across teams.
• Excellent written and verbal communication skills.

Responsabilidades

• Coordinate launch readiness for campaigns across Core and Olympics.
• Monitor data flows and perform end‑to‑end QA across the customer lifecycle.
• Enforce tracking governance and campaign taxonomy standards.
• Execute hands‑on marketing operations across SFMC/Zeta, Salesforce, Data Cloud, and related tools.
• Plan campaigns with cross‑functional teams and manage risks.

Conocimientos

Campaign operations

Marketing operations

CRM operations

Digital marketing operations

Communication skills

Educación

Bachelor’s degree in Marketing, Business, Operations, Information Systems, or related field

Herramientas

SFMC/Zeta

Salesforce

Data Cloud

UTM.io

Asana

Jira

Airtable

Confluence

Descripción del empleo

Who We Are

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Role Overview

The Manager, Campaign Operations provides the operational structure, quality control, and cross-functional coordination required to deliver marketing campaigns reliably at scale across both Core and Olympics. This role ensures campaigns are properly set up, tested, tracked, monitored, and ready to launch, while creating clear processes for identifying and resolving issues before they affect performance or customer experience. Reporting to the Director of Marketing Operations and Analytics, the manager works across Marketing, CRM, Paid Media, Content, Creative, Web, Analytics, Sales, Technology, and agency partners. The role supports campaign owners and channel leads by making execution more consistent, improving launch readiness, maintaining reliable data flows, and escalating risks or issues with clear recommendations.

Key Responsibilities

• Campaign Execution & Launch Readiness: Coordinate the operational work required to launch integrated campaigns across Core and Olympics. Translate campaign plans and briefs into clear operational requirements, timelines, dependencies, and launch checklists. Maintain visibility into campaign status, milestones, blockers, approvals, and launch readiness across stakeholders. Confirm that required assets, audiences, landing pages, forms, tracking parameters, and platform configurations are ready before launch. Coordinate pre-launch reviews and ensure open issues are assigned, tracked, and resolved or appropriately escalated. Support campaign launches across email, CRM, paid media, web, landing pages, forms, and related digital experiences.
• Data-Flow Monitoring, QA & Testing: Monitor campaign and data flows to identify failures, delays, broken connections, or unexpected behavior. Build and maintain data health dashboards that provide visibility into data-flow reliability, record volumes, processing status, error conditions, and other key operational indicators. Perform and coordinate end-to-end QA and testing across the full customer lifecycle, including: Lead capture and CRM record creation; Consent and subscription preference handling; Audience qualification, suppression, and activation; Sales routing and lifecycle stage updates; Marketing automation triggers and customer communications; Conversion events and attribution tracking. Validate that records, submissions, audience updates, campaign responses, lifecycle changes, conversion events, and other key signals move correctly between relevant systems. Establish repeatable QA standards, test cases, checklists, and documentation for common campaign workflows. Investigate operational issues, identify root causes, coordinate resolution with internal or agency partners, and document outcomes. Maintain appropriate launch-day and post-launch monitoring for priority campaigns and escape issues based on agreed thresholds.
• Tracking Governance & Campaign Data Quality: Apply and reinforce UTM, naming, tagging, and campaign taxonomy standards across Core and Olympics. Partner with Marketing Analytics and channel owners to ensure campaign tracking supports accurate reporting and attribution. Review campaign setup for consistency across platforms, properties, markets, audiences, and business units. Identify data-quality gaps and coordinate corrective actions with Marketing, Technology, Analytics, and agency partners. Maintain campaign operations documentation, including process maps, ownership models, issue logs, and standard operating procedures.
• Marketing Operations & Platform Execution: Execute hands‑on Marketing Operations work across relevant campaign and customer‑engagement platforms, including SFMC/Zeta, Salesforce, Data Cloud, UTM.io, and comparable tools. Configure, test, troubleshoot, and document campaigns, audiences, forms, lead flows, automations, workflow changes, tracking, and related operational requirements. Coordinate platform requests, access requirements, integrations, and operational dependencies while maintaining clear timelines and ownership. Monitor platform usage, data quality, and reliability, escalating technical issues to Technology or vendors when appropriate. Help ensure Marketing teams use campaign platforms consistently and in accordance with approved processes and governance standards. Partner with platform owners and Technology to support transitions, integrations, and improvements to campaign workflows.
• Campaign Planning & Cross‑Functional Coordination: Partner with campaign leads and integrated marketers early in the planning process to identify operational needs and dependencies. Maintain campaign calendars, work‑back plans, launch milestones, and operational status updates for assigned initiatives. Coordinate across teams when campaigns require multiple systems, channels, markets, brands, or external partners. Surface risks, resource constraints, and unresolved decisions early enough to support effective prioritization. Contribute to a consistent operating rhythm across Core and Olympics, including intake, planning, launch, monitoring, and retrospective processes.
• Process Improvement, Automation & Reporting: Lead the identification, prioritization, and implementation of process improvements across campaign intake, planning, setup, QA, launch, monitoring, and post‑launch workflows. Identify opportunities to reduce manual work and improve reliability through automation, better system design, reusable templates, and standardized operating procedures. Partner with Technology, Analytics, and platform owners to scope, test, document, and implement workflow and automation improvements. Produce recurring reporting on campaign operational health, including launch readiness, QA completion, data‑flow status, data health, open issues, escalations, and resolution timelines. Provide clear status updates and decision‑ready summaries for the Director of Marketing Operations and Analytics and campaign stakeholders. Track recurring operational issues and convert post‑launch learnings into updated processes, checklists, standards, and operating practices.

Measures of Success

Success in this role will be measured by the reliability, consistency, and scalability of campaign execution, including: Increased percentage of campaigns meeting defined launch‑readiness standards and launching on time; Fewer preventable issues involving tracking, data flows, forms, lead routing, audience activation, or campaign configuration; Consistent completion and documentation of QA and testing for priority campaign workflows; Faster identification, escalation, and resolution of operational issues; Improved adherence to UTM, naming, tagging, and campaign governance standards; Clearer visibility into campaign status, dependencies, risks, and operational performance; Increased adoption of repeatable campaign operations processes across Core and Olympics; Reduced manual effort and improved reliability through process improvements, automation, and reusable operating standards; Strong stakeholder confidence in campaign readiness, data quality, data‑flow health, and operational support.

Qualifications

• 5+ years of experience in campaign operations, marketing operations, CRM operations, lifecycle marketing operations, digital marketing operations, or a related field.
• Experience coordinating multi‑channel campaigns across email, CRM, paid media, web, landing pages, forms, or related digital experiences.
• Hands‑on experience configuring, testing, troubleshooting, and operating campaign, CRM, marketing automation, or customer data platforms such as SFMC/Zeta, Salesforce, Data Cloud, UTM.io, or comparable tools.
• Strong understanding of campaign QA, testing, tracking governance, data flows, lead routing, lifecycle management, and launch‑readiness practices.
• Experience managing campaign calendars, work‑back plans, dependencies, issue logs, and cross‑functional deliverables.
• Strong attention to detail and the ability to identify issues in complex campaign setups and customer journeys.
• Ability to investigate problems, coordinate resolution across teams, and communicate risks clearly.
• Strong written and verbal communication skills, with the ability to provide concise, action‑oriented status updates.
• Experience working with Marketing, Technology, Analytics, Sales, Creative, Content, and external agency partners.
• Bachelor’s degree in Marketing, Business, Operations, Information Systems, or a related field preferred.

Preferred Experience

• Experience supporting high‑volume campaign and event activity across multiple brands, markets, or business units.
• Experience in sports, entertainment, hospitality, travel, ticketing, ecommerce, or another complex customer‑journey environment.
• Experience supporting major event campaigns, integrated marketing programs, or time‑sensitive launches.
• Familiarity with project management and documentation tools such as Asana, Airtable, Confluence, Jira, or comparable platforms.
• Working knowledge of marketing technology integrations, APIs, data validation, or basic troubleshooting methods.
• Preferred experience using SQL for data validation, troubleshooting, reporting, or analysis.
• Experience with Omni or comparable data visualization and reporting software.
• Experience creating operating procedures, QA frameworks, launch checklists, or campaign governance standards.

Hiring Rate

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job‑related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short‑ and long‑term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

• Hiring Rate Minimum: $67,500 annually (minimum will not fall below the applicable State/local minimum salary thresholds)
• Hiring Rate Maximum: $90,000 annually

Equal Opportunity Employer Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities.

TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.

For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.

About WWE

WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family‑friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV‑PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world‑class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video‑on‑demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

About UFC

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

About IMG

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi‑channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

About PBR

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.

About On Location

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

About Zuffa Boxing

Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. ("TKO") (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day‑to‑day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan. The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport’s rightful place in the forefront of the global sports ecosystem.