Sr Mgr,Strat Marketing (IC)

CVS Health Corporation; Woonsocket (RI); Hybrid; USD 83,000 - 199,000; Full time

Benefits offered by this job

Bonus eligibility

Comprehensive benefits

Equity incentive

Job summary

CVS Health is seeking a Senior Manager, Planning & Governance to design and manage the Front Store marketing calendar, aligning initiatives across Rx, MinuteClinic, and Front Store. You will establish governance routines and reporting that provide leadership with clear, decision‑ready insights.

The role demands strong communication skills, collaboration across marketing, merchandising, operations, and business partners, and the ability to drive alignment in a complex, matrixed environment.

Qualifications

• 7+ years of experience in marketing, brand planning, operations, or related.
• Proven ability to lead complex planning, governance, and prioritization across multiple stakeholders.
• Excellent executive communication and analytics for senior leaders.
• Ability to influence in highly matrixed organizations and drive alignment.
• Willingness to work in a hybrid model with in-office days in Woonsocket, RI or NYC.

Responsibilities

• Own and manage the Front Store strategic marketing calendar, aligning campaigns, promotions, and priorities across Rx, MinuteClinic, Front Store, and other business partners to ensure enterprise priorities are effectively sequenced and executed.
• Lead enterprise planning and prioritization processes, including PCW and new initiative intake, identifying and resolving scheduling conflicts, resource constraints, message overlap, and execution risks.
• Establish and lead management routines, governance processes, and decision‑making frameworks that drive alignment and escalation paths.
• Own executive communications, reporting, and planning infrastructure, delivering clear, actionable insights for priorities, performance, dependencies, and work in progress.
• Drive operational excellence by improving cross‑functional ways of working and creating a consistent view of Front Store marketing performance.

Skills

Marketing leadership

Governance & prioritization

Executive communication

Cross-functional collaboration

Strategic planning

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Senior Manager, Planning & Governance

Front Store Marketing at CVS Health operates across dozens of campaigns, multiple channels, and a planning calendar that simultaneously supports Rx, MinuteClinic, Front Store, and seasonal priorities. The Senior Manager, Planning & Governance is responsible for creating the planning infrastructure, governance processes, and operating rhythms that align teams, accelerate decision‑making, and enable seamless execution across the enterprise. This role serves as the connective tissue across marketing, merchandising, operations, and business partners, ensuring stakeholders have a shared view of priorities, resources, dependencies, and performance. The ideal candidate thrives in complex environments, brings structure to ambiguity, and builds scalable systems that improve alignment and execution across the organization.

What You Will Do:

• Own and manage the Front Store strategic marketing calendar, aligning campaigns, promotions, and priorities across Rx, MinuteClinic, Front Store, and other business partners to ensure enterprise priorities are effectively sequenced and executed
• Lead enterprise planning and prioritization processes, including PCW and new initiative intake, proactively identifying and resolving scheduling conflicts, resource constraints, message overlap, and execution risks before they impact delivery
• Establish and lead management routines, governance processes, and decision‑making frameworks that drive alignment, accelerate decision‑making, and provide clear escalation paths across stakeholders and leadership teams
• Own executive communications, reporting, and planning infrastructure, delivering clear, actionable insights and decision‑ready materials that provide visibility into priorities, performance, dependencies, and work in progress
• Drive operational excellence by improving cross‑functional ways of working, reducing duplication, streamlining reporting, coordinating strategic planning activities, and creating a consistent view of Front Store marketing performance

Required Qualifications

• 7+ years of experience in marketing, brand planning, strategic planning, operations, project management, or a related function
• Demonstrated success leading complex planning, governance, prioritization, or operating processes across multiple stakeholders, business units, channels, or enterprise‑wide initiatives
• Proven ability to build structure, management routines, and scalable operating models in fast‑paced, ambiguous environments while balancing long‑term strategy with day‑to‑day execution
• Strong executive communication, analytical, and organizational skills, with experience developing reporting frameworks, dashboards, presentations, and decision‑ready recommendations for senior leaders
• Proven ability to influence across highly matrixed organizations, navigate competing priorities, identify dependencies and risks, and drive alignment and execution without direct authority
• Ability to commit to a hybrid work model, including routine in‑office attendance in Woonsocket, RI or New York City

Preferred Qualifications

• Experience in retail, healthcare, pharmacy, or other highly matrixed enterprise environments
• Familiarity with integrated marketing planning across multiple channels and customer touchpoints
• Experience supporting annual planning cycles, promotional calendars, and enterprise prioritization processes
• Background partnering with merchant, channel, strategy, operations, or cross‑functional business teams
• MBA

Education

• Bachelor's degree in Marketing, Business, or a related field

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Application Deadline

We anticipate the application window for this opening will close on: 10/22/2026

Eligibility and Background Check

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.