Manager, Brand Planning, GS

Gap Inc.; New York; On-site; USD 120,000 - 180,000; Full time

Job summary

The Brand Planning lead at Gap Inc. helps coordinate end-to-end planning for Gap and Gap Outlet, aligning investment, product, and customer experience. You will partner with inventory management, merchandising, and planning teams to drive data-based decisions in weekly reviews and open-to-buy forecasts.

You'll influence both seasonal and long-range planning, provide leadership exposure, and deliver recommendations on performance, risks, and opportunities to senior leaders across the organization.

Qualifications

• Strong commercial acumen and ability to translate insights into action.
• Proactive evaluation of risks and opportunities with scenario planning.
• Enterprise mindset balancing short-term performance with long-term growth.

Responsibilities

• Review results in partnership with brand IM lead and planning teams to optimize KPIs.
• Validate commercial plan strategy and guide future strategy with pricing and promotions.
• Guide monthly open-to-buy process and publish monthly receipt reconciliation data.
• Coordinate inputs for forecasts and explain variances between top-down and bottom-up plans.
• Prepare for monthly forecast discussions with brand leadership.

Job description

About the Role The Brand Planning lead is an essential contributor to the end-to-end management of the Gap/Gap Outlet business, sitting at the intersection of investment strategy, product strategy, and customer experience. Through close cross-functional partnership across the inventory management, merchandising, site merchandising, company planning, and commercial planning organizations, the brand planning lead facilitates all key business processes, and works as a close counterpart to the brand IM lead to foster data-based decision-making in weekly business management, monthly open-to-buy forecasting, and at key inventory investment milestones. This role provides significant exposure to leadership across the Gap/Gap Outlet organization, and helps provide, brand-wide perspective, and recommendations on business performance, risks, and opportunities.

What You'll Do

In-Season

• Review business results in partnership with brand IM lead and divisional merchandise planning teams, and identifying actions to optimize KPIs
• Partner with merchandise planning, commercial planning, and pricing to validate commercial plan strategy, hindsight promotions, and guide future strategy
• Guide the merchandise planning team through the monthly open-to-buy process: provide timelines and forecasting guidance to the merchandise planning team; review forecast roll and identify risks + opportunities vs the finance forecast/budget; publish monthly receipt reconciliation data
• Work with company planning partners to hand off key forecast inputs (receipts, markdown conversion) and understand any variances between tops down/bottoms up forecasts
• Partner with brand inventory management lead to prepare for monthly forecast discussions with brand leadership
• Analyze business results and trend outlooks to identify emerging risks and opportunities, and recommend actions needed to achieve financial and operational targets.
• Provide forward-looking assessments of business performance, highlighting key drivers, risks, opportunities, and mitigation plans for leadership decision-making.

Pre-Season

• Guide the development of quarterly financial targets by division and department, to ensure that plans reflect recent business trends and long range plan priorities, and align with budget parameters
• Provide key insights to buy plan position throughout the planning cycle, and identifying risks and opportunities in the investment profile
• Communicate with company planning regarding buy plan rolls and variances to budget targets, and partner with IM and merchandising leadership to prepare for investment milestones
• Participate in SME groups and transformation work across key planning functions, to support continuous improvement in processes and tools

Who You Are

• Strong commercial acumen with the ability to assess business performance, identify emerging trends, and translate insights into actionable recommendations that drive results.
• Ability to proactively evaluate risks and opportunities, develop scenario-based action plans, and influence cross-functional partners to deliver desired business outcomes.
• Enterprise mindset with a forward-looking perspective on market, customer, and business trends, balancing short-term performance needs with long-term growth objectives.
• Strong financial acumen and retail math skillset
• Ability to communicate clearly across functions, and collaborate effectively with a variety of cross-functional partners
• Extensive knowledge of all key planning responsibilities, and the ability to 'connect the dots' between them