Brand Planning Lead: Strategy & Forecasting

Gap; New York (NY); On-site; USD 114,000 - 148,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) with match

Employee stock purchase plan

Medical, dental, vision and life 보험

Job summary

Gap Inc. is seeking a Brand Planning Lead to manage end-to-end planning for Gap and Gap Outlet, collaborating across inventory management, merchandising, site merchandising, and planning organizations to drive data-based decision-making.

You will partner with IM, merchandising, pricing, and finance to forecast, optimize open-to-buy, and align investments with strategic goals. This role provides leadership exposure and the chance to influence business performance across the Gap organization.

Qualifications

• Strong commercial acumen with the ability to assess business performance, identify emerging trends, and translate insights into actionable recommendations that drive results.
• Ability to proactively evaluate risks and opportunities, develop scenario-based action plans, and influence cross-functional partners to deliver desired business outcomes.
• Enterprise mindset with a forward-looking perspective on market, customer, and business trends, balancing short-term performance needs with long-term growth objectives.
• Strong financial acumen and retail math skillset
• Ability to communicate clearly across functions, and collaborate effectively with a variety of cross-functional partners
• Extensive knowledge of all key planning responsibilities, and the ability to ‘connect the dots’ between them

Responsibilities

• Review business results in partnership with brand IM lead and divisional merchandise planning teams, and identifying actions to optimize KPIs
• Partner with merchandise planning, commercial planning, and pricing to validate commercial plan strategy, hindsight promotions, and guide future strategy
• Guide the merchandise planning team through the monthly open-to-buy process: provide timelines and forecasting guidance to the merchandise planning team; review forecast roll and identify risks + opportunities vs the finance forecast/budget; publish monthly receipt reconciliation data
• Work with company planning partners to hand off key forecast inputs (receipts, markdown conversion) and understand any variances between tops down/bottoms up forecasts
• Partner with brand inventory management lead to prepare for monthly forecast discussions with brand leadership
• Analyze business results and trend outlooks to identify emerging risks and opportunities, and recommend actions needed to achieve financial and operational targets.
• Provide forward-looking assessments of business performance, highlighting key drivers, risks, opportunities, and mitigation plans for leadership decision-making.

Skills

Strong commercial acumen

Financial acumen

Retail math

Cross-functional collaboration

Clear communication

Planning integration

Job description

Gap Inc. is seeking a Brand Planning Lead to manage end-to-end planning for Gap and Gap Outlet, collaborating across inventory management, merchandising, site merchandising, and planning organizations to drive data-based decision-making.

You will partner with IM, merchandising, pricing, and finance to forecast, optimize open-to-buy, and align investments with strategic goals. This role provides leadership exposure and the chance to influence business performance across the Gap organization.