Manager, Brand Channels

GoTo Foods; Atlanta (GA); On-site; USD 90,000 - 125,000; Full time

Job summary

GoTo Foods, working with the Jamba brand, seeks a Brand Channels Manager to drive off-premise sales and loyalty performance across digital channels.

You will collaborate with cross-functional teams to ensure consistent execution of digital marketing strategies, manage delivery and catering initiatives, and analyze results to uncover revenue opportunities.

Qualifications

• Bachelor’s degree in business administration with marketing or project management emphasis.
• Minimum 5+ years in marketing, marketing technology, demand generation, e commerce or related fields.
• Restaurant/food/beverage experience preferred; franchise exposure a plus.
• Experience with digital platforms and off-premise delivery vendors recommended.

Responsibilities

• Drive digital channel sales and execute digital content with cross-functional teams.
• Co-lead campaign execution across owned channels including CRM, website, app, and loyalty.
• Coordinate loyalty planning and offer deployment to boost sales and retention.
• Plan and execute delivery campaigns aligning with brand goals and campaigns.
• Collaborate with franchise ops and field teams; develop training materials for new programs.
• Track ROI and KPIs for online ordering, loyalty, catering, and campaigns.
• Build effective relationships with franchisees and vendors to meet needs.

Skills

Brand marketing

Project management

Data analytics

Communication

Cross-functional

Campaign management

CRM execution

Digital marketing

Vendor management

Budgeting & ROI

Education

Bachelor's Degree in business administration (marketing/PM)

Tools

Monkey Soft Solutions

ezCater

Punchh

OLO

UberEats

DoorDash

Job description

Job Summary

Our Jamba brand is seeking a Brand Channels Manager who will provide expertise to drive off premise, loyalty performance, and demand generation across digital channels to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms. This position manages the implementation of off premise initiatives including first and third-party order & delivery, catering, loyalty marketing programs and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through off-premise and digital channels.

Job Summary

Our Jamba brand is seeking a Brand Channels Manager who will provide expertise to drive off premise, loyalty performance, and demand generation across digital channels to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms. This position manages the implementation of off premise initiatives including first and third-party order & delivery, catering, loyalty marketing programs and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through off-premise and digital channels.

Essential Functions

• Drive Digital Channel Sales
  • Manage and Execute Digital Content
    • Collaborate with brand marketing, creative, public relations, social media, Customer Engagement & Loyalty, and operations to deliver a best-in-class digital channels experience that drives sales, in partnership with the GoTo Foods Digital Team
    • Develop relevant marketing programs to translate brand story to digital environment and align with integrated marketing strategy
  • Own Digital Channel Execution
    • Co-lead and manage the execution of campaigns through owned brand channel including CRM (email, push, rich messaging, SMS, etc.), website, app and loyalty program.
    • Manage overall development of creative and messaging strategy for CRM in partnership with Customer Engagement Team.
    • Coordinate ongoing loyalty planning and offer deployment coordination, aligning with brand strategy goals and objectives to drive sales, customer retention, frequency, and customer life‑time value.
    • Drive sales, customer retention, frequency and value through successful creation and execution of digital marketing campaigns.
  • Provide Ongoing and Regular Franchise Support
    • Collaborate with Brand Operations, Training and Field Marketing teams to evaluate impact of all new marketing and technology programs on franchisee and store level operations and support development of training materials for all new program deployments.
  • Execute Delivery & Off-Premise Initiatives
    • Partner with Digital & Of Premise Marketing Director to align on 3PD strategy and lead implementation
    • Partner with Field Marketing team to develop, implement, and maintain strategies that support adoption of multiple 3PD vendors within restaurants to maintain and grow sales.
    • Plan and execute delivery campaigns and promotions that align with brand goals and overarching brand campaign objectives.
• Catering Marketing
  • Marketing
    • Manage ezCater and other third partner vendors in partnership with category marketing partners including execution, pricing, menu, etc.
    • Leverage GoTo Foods best practices and apply learnings to create, execute, and maintain brand catering applications and long-term catering strategy.
    • Support request management with Catering Store Support resources.
• Planning, Performance & Tracking
  • Review new technologies and keep company at forefront of development in off premise and digital marketing. Suggest optimization methods to applicable teams (Category, Enterprise, Brand) to improve Guest Experience
  • Ensure smooth operations of all digital channel tools and applications.
  • Help to troubleshoot franchisee and store issues as needed in conjunction with Brand Operations, Retail IT and Digital team
  • Measure ROI and KPIs associate will all project and long-term brand plan. Tracking performance for all Brand Channels (online ordering, loyalty, 3PD, catering) and campaigns via regular reporting to Brand leadership
• Relationship Management
  • Build effective working relationships with franchisees & vendors to translate franchisees’ needs into action
  • Maintain vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.
  • Develop, communicate and present materials to support Field team and brand leadership as is relates to off-premises initiatives, as well as demand generation, acquisition and loyalty driven efforts for digital campaigns

Education

• Bachelor's Degree, Business Administration with an emphasis on marketing or project management (Preferred)

Work Experience

• 5+ years of any combination of experience and/or education in marketing, marketing technology, demand generation, business administration, e-commerce, off premise sales or related field (Required)
• Retail, restaurant, hospitality, food or beverage experience (Preferred)
• Experience working with digital platforms (Monkey Soft Solutions/ezCater, Punchh) and off premise delivery vendors preferred (OLO, UberEats, DoorDash or other).
• Experience working within a franchise organization is preferred

Skills

• Strong project management skills with ability to drive projects and/or campaigns forward to completion while remaining highly organized and detail-oriented
• Data driven and can support decisions with insights and analytics
• Results oriented with ability to translate strategy and business objectives into actionable plans and measurements
• Ability to work well under pressure with meeting deadlines in a high-volume environment
• Comprehends technology concepts and can access and translate effectively across multiple teams
• Communication skills that create positive impact and engagement (written, verbal and presentations).
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
• Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues

Certifications

• Certification as a Project Manager as granted by PMI is a plus

Travel Requirement

• May be required to travel up to 25% of the time