Manager, Brand

Innovative Signal Analysis, Inc.; Boston (MA); Hybrid; USD 141,000 - 188,000; Full time

Benefits offered by this job

Free SimpliSafe system

Total rewards package

Employee ERGs

Job summary

SimpliSafe in Boston is seeking a Brand Activation & Enablement leader to turn brand strategy into practical toolkits and guardrails. You will drive consistency across channels and support the Brand team’s governance and agency relationships.

This newly created role partners with Brand, Creative, Integrated Marketing and Channel teams to scale a refreshed positioning and improve operational processes for faster execution.

Qualifications

• 5+ years of experience in brand management, brand operations, or similar cross-functional marketing roles.
• Experience supporting internal and external agency relationships: timelines, budgets, feedback loops.
• Ability to translate high-level brand strategy into practical toolkits and guides.

Responsibilities

• Translate brand strategy into master briefs, messaging frameworks, and channel-ready toolkits.
• Partner cross-functionally to activate brand strategy across the customer journey.
• Govern brand resources: messaging guides, briefs, and standards.
• Improve activation, consistency, and adoption across teams and agencies.
• Monitor brand standards and maintain centralized asset library.

Skills

Brand management

Brand operations

Agency relationships

Cross-functional communication

Process orientation

Job description

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

The Role

The Brand Activation & Operations Manager supports SimpliSafe's Brand team in turning brand strategy into action across the organization. You'll help manage the Master Brief process, translate brand vision into the toolkits and messaging guides that keep every channel consistent, and support the operational backbone, agency management, brand review, and creative guardrails that allows the broader team to move faster without losing brand integrity. This is a newly created role. It brings dedicated execution capacity to the Brand team as we develop and scale a refreshed positioning, elevating the Brand team’s ability to drive greater consistency across the customer journey.

Brand Activation & Enablement:

• Translates brand strategy into master briefs, messaging frameworks, and channel-ready toolkits for consistent execution.
• Partners cross-functionally to activate brand strategy across the customer journey.
• Owns development and governance of brand resources: messaging guides, master creative briefs, and brand standards.
• Identifies opportunities to improve brand activation, driving consistency and adoption.
• Partners with Integrated Marketing to analyze creative performance and recommend optimizations.

Brand Operations & Governance:

• Guides the brand review process, ensuring consumer-facing work aligns with brand positioning and guardrails.
• Manages the campaign calendar and milestones, serving as a point of contact between Brand, Creative, and Integrated Marketing.
• Improves operational processes that streamline collaboration, approvals, and execution across teams and agencies.
• Monitors adherence to brand standards and identifies ways to strengthen consistency.
• Stewards the brand's centralized resource library, keeping assets current and accessible.

Agency & Program Management

• Leads day-to-day internal/external agency operations: planning, timelines, scopes, budgets, and feedback.
• Coordinates meetings and milestone tracking to keep projects on time and on strategy.
• Supports campaign activation with the tools, assets, and guidance teams need to execute.
• Tracks operational performance and recommends process improvements.

Cross-Functional Alignment

• Serves as a key connector between Brand, Creative, and Integrated Marketing.
• Builds working relationships with Channel teams to ensure brand strategy carries through consistently into channel-level execution.

Qualifications:

• 5+ years of experience in brand management, brand operations, or a similar cross-functional marketing role.
• Experience supporting internal and external agency relationships: building holistic timelines, budget management, and feedback loops.
• Strong process orientation; comfortable supporting a structured framework (like a Master Brief or brand review process) and helping keep multiple stakeholders aligned to it.
• Ability to help translate high-level brand strategy into practical toolkits and guides that other teams can actually use.
• Excellent cross-functional communication; you'll be a trusted connector between Brand, Creative, Integrated Marketing and Channel teams

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here )
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $141,000 to $188,000

This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors.

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here .

We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [e-mail].

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in SimpliSafe’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.