Manager, Audience Strategy

The Home Depot; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

The Home Depot is seeking a Marketing Manager to architect enterprise marketing initiatives across channels and partners. You will lead strategy with business partners, marketing leaders, and agencies to optimize tactics, messaging, and insights that advance our brand and drive sales.

You will own work streams critical to the brand vision, collaborating with internal teams and external partners to accelerate development, implementation, and customer adoption of marketing roadmaps.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Minimum 5+ years of marketing, communications or media planning experience.
• Ability to translate business goals into communication strategies.
• Strong advocacy of brand communications to internal stakeholders.

Responsibilities

• Drive brand awareness activities for internal associates.
• Lead cross-functional project teams to manage and execute marketing initiatives.
• Manage online and offline marketing programs through the project lifecycle.
• Design and activate an enterprise brand strategy and channel communications plan.

Skills

Brand strategy

Stakeholder mgmt

Marketing analytics

Communication skills

Cross-functional

Education

Bachelor's degree

Job description

Position Purpose:

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals.

This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.

The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world's leading retailers.

Key Responsibilities:

• 10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates
• 10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
• 20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
• 60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

Direct Manager/Direct Reports:

• This position typically reports to Sr Manager, Audience Marketing
• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Excellent written and verbal communication skills
• A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
• The ability to link business goals to communication strategies and creative concepts
• A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders
• A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
• Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00