Manager, Brand Communications

The Home Depot

Atlanta (GA)

On-site

USD 110,000 - 150,000

Full time

14 days+

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Job summary

The Home Depot in the United States is seeking a Manager, Brand PR to lead external communications that amplify brand activations, including sports marketing and product storytelling.

You will partner with Brand Marketing, Sports Marketing, Audience Marketing, Merchandising and outside agencies to translate programs into earned media, manage strategy, execution and measurement, and strengthen brand authority.

Qualifications

6+ years of agency or in-house PR experience.
Experience with B2C and examples of placements.
Ideal experience in sports marketing.
Experience developing measurable earned media strategies that support business objectives.
Strong collaboration with merchandising, e-commerce, marketing and other departments.

Responsibilities

Plan and execute internal and external communications; partner with senior leaders to amplify initiatives for internal and external audiences; ensure messaging aligns with company strategy.
Create messaging and materials for initiative-based and ongoing communications, with clear priorities for associates at all levels.
Develop and deliver a measurable earned media strategy that aligns with product innovation objectives and drives year-over-year growth.
Develop metrics to assess ongoing effectiveness of communications campaigns and adapt accordingly.

Skills

Media relations

Project management

Event activation

Agency management

Budget management

Written communication

Verbal communication

Education

Bachelor's degree

Job description

Position Purpose

The Manager, Brand PR is a key member of The Home Depot Brand Communications team and is responsible for driving external communications that amplify the company’s brand-building activations, including sports marketing, audience-focused initiatives as well as products storytelling.

This position works with business partners and external agencies to identify opportunities with media, industry influencers and other key external stakeholders, translating marketing programs and live experiences into compelling earned media stories. The role leads strategic collaboration, tactical execution and measurement of public relations efforts that strengthen brand authority and support business objectives.

This role is an excellent opportunity for a candidate who demonstrates drive, leadership, creativity and a collaborative spirit. Working closely with The Home Depot’s Brand Marketing, Sports Marketing, Audience Marketing, Merchandising and other cross-functional teams as well as external public relations and marketing agencies, the candidate must be able to manage integrated consumer and trade communications programs from strategy through execution. The ideal candidate is an excellent project manager with strong media relations, event activation, agency and budget management experience, as well as superior written and verbal communication skills.

Key Responsibilities

45% Manage & Support Strategies - Planning and execution of internal and external communications; Serve as communications partner to senior leaders and teams within to amplify key initiatives for both internal and external audiences; Specifically, partner with function and project teams to deliver effective communications that support business objectives; Drive consistency of messaging and partner with internal channel owners to find creative ways to connect company strategy and goals to communications
30% Message Creation - Create messaging and materials for initiative-based and regular, ongoing communications including key messaging and priorities to be readily understood by associates at various level
20% Delivering Results - Develop and deliver a measurable earned media strategy that supports The Home Depot's product innovation objectives and engages The Home Depot's customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth
5% Communication - Develop sustained communications metrics to assess ongoing effectiveness of internal and external communication efforts

Direct Manager/Direct Reports

This position typically reports to Sr. Manager, Brand Comms Marketing & Online

Travel Requirements

Typically requires overnight travel 5% to 20% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Preferred Qualifications

8+ years of previous agency or in-house PR experience, retail strongly preferred
Must have B2C experience and examples of placements
Ideal experience is in sports marketing
Experience developing and delivering a measurable earned media strategy that supports specific product innovation objectives and engages a customer base to drive year-over-year business growth.
Proven experience providing counsel, developing, and executing communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services and other departments within and organization
Experience developing strong collaborative partnerships with internal marketing teams to support new marketing and sales initiatives

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education