Manager, Art Direction - Digital eCom & Social (PPD)

L'Oréal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K & Pension Plan

Hybrid work policy

Paid time off

Discounts in L’Oréal shop

Learning & development

Mental health programs

Employee resource groups

Job summary

L’Oréal in the United States is seeking a Manager, Art Direction for Digital eCom & Social to lead and execute brand‑driven creative across print, store merchandising, and digital channels in the U.S. market.

You will translate global guidelines into localized, high‑impact work while collaborating with cross‑functional teams in a fast‑paced environment. The ideal candidate brings 10+ years in design/art direction within beauty, a strong portfolio across campaigns, print, digital and retail, and

Qualifications

• 10+ years of design/art direction experience in beauty with a strong portfolio.
• Strong foundation in graphic design and ability to move between campaigns, art direction, design systems, digital, social and retail.
• Hands-on print design experience for beauty retail environments.
• Experience localizing global brand guidelines for the U.S. market with high attention to detail.
• Strong color matching skills across swatches, proofs, photography, digital and print.
• Excellent organizational and communication skills; ability to manage multiple projects.
• Proficiency with generative AI tools for creative work.
• Portfolio required showing integrated campaigns across channels.

Responsibilities

• Lead conceptual development and design execution across print, in-store merchandising and digital channels.
• Translate global brand guidelines into localized U.S. creative that resonates with audiences.
• Partner cross-functionally to drive projects and resolve challenges.
• Oversee print production, file prep, vendor coordination, proofs and press checks.
• Direct agencies, freelancers and partners for high-volume production.
• Guide photography, video, content and campaign execution across teams.
• Influence decisions and maintain brand integrity across platforms.

Skills

Art direction

Brand design

Print & digital design

Campaign development

Design systems

Presentations

Digital & social

Retail design

Color matching

Leadership

Job description

Job Title: Manager, Art Direction - Digital eCom & Social (PPD)

Role Overview

We are seeking an experienced Art Director for our Professional Products Division brands to lead and execute compelling, brand driver creative across print, store merchandising, and digital channels. This role requires a strong strategic thinker and hands‑on designer who can translate global brand guidelines into impactful, localized creative for U.S. market. The ideal candidate is detailed oriented, highly organized, and thrives in a fast‑paced, collaborative environment.

Key Responsibilities

• Bring a deep understanding of the beauty industry, with experience creating impactful design solutions across haircolor and care categories.
• Translate global brand guidelines into localized creative that resonates with U.S. audiences while maintaining brand integrity
• Lead conceptual development and design execution across print, in‑store merchandising and digital channels.
• Partner cross‑functionally to influence decisions, drive projects forward, and proactively anticipate and resolve challenges.
• Oversee print production processes, including file preparation, vendor coordination, proofing, and press checks as needed.
• Guide photography, video, content, design and other campaign execution across internal and external teams.
• Lead and creatively direct agencies, freelancers and specialist partners supporting high‑volume execution, adaptation and production.

Required Qualifications & Skills

• 10+ years of experience in design or art direction, with a strong portfolio in beauty industry.
• Strong graphic design foundation with demonstrated ability to move between campaign development, art direction, design systems, presentations, digital, social and retail.
• Hands‑on experience designing for print, beauty retail environment (Sephora, Ulta + Salon Centric) environments.
• Experience working within global brand guidelines and localizing for regional markets and maintain a high level of detail and accuracy across all deliverables.
• Strong color‑matching skills, with the ability to evaluate and match color across swatches, proofs, photography, digital and print applications, and final creative output.
• Exceptional attention to detail and strong organizational skills with the ability to manage multiple projects and priorities effectively.
• Strong communication and presentation skills with the ability to articulate creative vision and execution clearly across disciplines.
• Demonstrated proficiency with generative AI tools and emerging creative technologies.
• Portfolio required. Candidates must provide relevant work samples demonstrating integrated campaign development, art direction, design systems, digital and social creative, retailer execution and the translation of a core creative idea across multiple channels and formats.

Additional Benefits Information As Follows

• Salary Range: Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job‑related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E‑learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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