Manager, Applied Intelligence

Mergeworld; Boston (MA); Hybrid; USD 88,450 - 129,750; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401K

Flexible Time off & Holidays

Job summary

Mergeworld is seeking a Manager of Applied Intelligence to lead performance reporting and analysis for various client engagements in Boston, Massachusetts. The ideal candidate will have 5-7 years of digital analytics experience, particularly with Adobe or Google Analytics.

This role involves maximizing clients’ ROI through data analysis and innovative solutions, working closely with clients to tailor web analytics solutions. A Bachelor’s Degree is required, along with advanced skills in data presentation and analytics.

Flexible time off, competitive healthcare benefits, and a salary range of $88,450 - $129,750 are offered.

Qualifications

• 5-7 years of digital analytics experience in a data-driven environment.
• Hands-on experience using data for conclusion and client presentation.
• Experience managing and mentoring data analytics teams.

Responsibilities

• Lead performance reporting and analysis for client engagements.
• Maximize clients' return on marketing investment.
• Create solutions for complex business problems.

Skills

Digital analytics experience

Adobe Analytics or Google Analytics solutions

Data modeling

Advanced Excel or Google Sheets

Client communication

Education

Bachelor's Degree in related discipline

Tools

Google Tag Manager

PowerPoint

Job description

At MERGE, we are Built Different. We are a marketing and technology agency purpose‑built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human‑first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Manager, Applied Intelligence

Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in‑market testing, and results‑based performance management.

Be Accountable and Responsible

• Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models
• Proactive at performing exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences
• Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries
• Be responsible for owning all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture
• Be the day‑to‑day analytics resource on multiple client workstreams
• Have the ability to partner with cross‑functional teams and manage time efficiently across multiple projects
• Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations
• Be adept at communicating and representing results of analysis in a simple way to clients

These are the qualifications we’re looking for

• 5-7 years of digital analytics experience with at least 2+ years of experience designing Adobe Analytics or Google Analytics solutions, tagging via Adobe Launch or Google Tag Manager
• 5-7 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting work in a data‑driven environment
• 5-7 years of hands‑on experience using data to conclude and presenting to clients and then proposing a learning agenda
• Bachelor's Degree in related discipline or equivalent experience
• Experience in engaging in constructive dialogues with client partners
• Experience managing and mentoring data analytics teams
• Advanced Excel or Google Sheets experience, proficiency with PowerPoint, and comfortability with Google Workspace
• Functional understanding of HTML, CSS, and JavaScript for analytics and marketing tagging purposes
• Knowledge of statistics: hypothesis setting, experimental design, modeling, etc.
• Proficient in applying shared learnings across client engagements
• Exposure to Customer Data Platforms (CDPs), Customer Relationship Management (CRM) or Data Management Platforms (DMPs)
• Strong understanding of digital marketing channels including Email, Display, Paid Search, and Social Media Marketing
• Self‑starter with a solution‑oriented mindset and experience communicating with clients and cross‑functional internal teams

• Exposure to retail, financial, or health industry is a plus
• Basic proficiency with SQL, Python, or R is a plus
• Familiarity with Data Cloud Platforms (e.g. Google BigQuery) is a plus
• Understanding of best practices in web/app tracking and implementation and campaign tracking expertise is a plus

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $88,450 - $129,750, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that includemeaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!