Manager, Applied Intelligence

Mergeworld; United States; Hybrid; USD 88,450 - 129,750; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k)

Flexible time off

Job summary

Mergeworld is seeking a Manager of Applied Intelligence to lead performance reporting and analysis for diverse client engagements.

You will collaborate closely with clients to tailor analytics solutions that maximize return on marketing investment. The ideal candidate will have 5-7 years of digital analytics experience and strong communication skills, alongside expertise in Adobe and Google Analytics.

This remote-friendly position offers flexibility and valuable company benefits, fostering a collaborative environment.

Qualifications

• 5-7 years of digital analytics experience.
• Proven ability in designing analytics solutions.
• Experience with data-driven strategic planning and management consulting.

Responsibilities

• Lead performance reporting and analysis for client engagements.
• Work closely with clients to tailor analytics solutions.
• Drive A/B testing processes and insights.

Skills

Digital analytics experience

Designing Adobe Analytics solutions

Google Analytics solutions

Data modeling

Quantitative research

Communication

SQL

Python

R

Education

Bachelor's Degree in related discipline

Tools

Advanced Excel or Google Sheets

PowerPoint

Google Workspace

HTML, CSS, JavaScript

Job description

Manager, Applied Intelligence

Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.

Be Accountable and Responsible

• Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models
• Proactively perform exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences
• Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries
• Be responsible for owning all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture
• Be the day‑to‑day analytics resource on multiple client workstreams
• Have the ability to partner with cross‑functional teams and manage time efficiently across multiple projects
• Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations
• Be adept at communicating and representing results of analysis in a simple way to clients

Qualifications

• 5‑7 years of digital analytics experience with at least 2+ years of experience designing Adobe Analytics or Google Analytics solutions, tagging via Adobe Launch or Google Tag Manager
• 5‑7 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting work in a data‑driven environment
• 5‑7 years of hands‑on experience using data to conclude and presenting to clients and then proposing a learning agenda
• Bachelor's Degree in related discipline or equivalent experience
• Experience in engaging in constructive dialogues with client partners
• Experience managing and mentoring data analytics teams
• Advanced Excel or Google Sheets experience, proficiency with PowerPoint, and comfortability with Google Workspace
• Functional understanding of HTML, CSS, and JavaScript for analytics and marketing tagging purposes
• Knowledge of statistics: hypothesis setting, experimental design, modeling, etc.
• Proficient in applying shared learnings across client engagements
• Exposure to Customer Data Platforms (CDPs), Customer Relationship Management (CRM) or Data Management Platforms (DMPs)
• Strong understanding of digital marketing channels including Email, Display, Paid Search, and Social Media Marketing
• Self‑starter with a solution‑oriented mindset and experience communicating with clients and cross‑functional internal teams
• Exposure to retail, financial, or health industry is a plus
• Basic proficiency with SQL, Python, or R is a plus
• Familiarity with Data Cloud Platforms (e.g. Google BigQuery) is a plus
• Understanding of best practices in web/app tracking and implementation and campaign tracking expertise is a plus

We’re a remote‑friendly, hybrid company. We have hubs in Chicago, Atlanta, Boston, Kansas City, Denver, Raleigh, and New York. If you live within 40 miles of a hub, we’d love to see you in person for the moments that matter—like key meetings, team‑building, or when a colleague is visiting from out of town. We value flexibility, but we believe the best collaboration happens when we’re intentional about connecting in person.

The salary range for this role is $88,450 - $129,750 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE invests in benefits that include medical, dental, vision, life insurance, 401(k), lifestyle spending account, employer‑paid life & disability insurance, flexible time off & holidays, and many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Equal Opportunity Employer

MERGE is proud to be an Equal Opportunity Employer. MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Our Values

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success