Manager Analytics and Insights

Omnicom Media; New York (NY); On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York seeks a Manager of Analytics/Insights to design marketing analytics solutions across opportunity identification, segmentation, media analytics and CRM assessments. You will lead junior staff, train on data analysis, visualization and QA, and collaborate with cross-functional teams to plan, execute and evaluate campaigns.

The role requires 3–6 years in marketing analytics, mastery of Tableau/PowerBI/DataStudio, and SQL-based data handling, with a focus on translating

Qualifications

• Bachelor's degree preferred with 3-6 years in marketing analytics.
• Strong knowledge of analytics platforms and digital analytics tools.
• Experience with data infrastructure, SQL, and cloud storage is a plus.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

Skills

Marketing analytics

Data storytelling

Mentoring

Education

Bachelor's degree

Tools

Tableau

PowerBI

Google DataStudio

Google Analytics

Tag Manager

Adobe Analytics

SQL

MYSQL

NO-SQL

Excel

PowerPoint

Job description

Job Description

As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.

A Day In The Life

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

What You Will Need

• Bachelor's degree (preferred), with 3-6 years of experience in marketing analytics or related fields.
• Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
• Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions.
• Competency in website and media (UTM) tagging, with ability to summarize disparate datasets and leverage various platforms (Excel, Tableau, PPT, SQL).
• Strong problem-solving, management, and adaptability skills, with ability to work in a fast-paced environment and train junior team members.

$110,000 - $145,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$110,000 - $145,000