Director, Analytics/Insights

Omnicom Media; New York (NY); On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media, based in New York, seeks a Director of Analytics/Insights to drive business growth through data-driven insights and cross-functional leadership. You will quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will lead teams, manage vendors, develop analytical plans, and maintain client relationships through expert guidance. A strong background in marketing analytics, SQL, Google Analytics, and visualization tools is required.

Qualifications

• 8–10 years of experience in Marketing Analytics or related fields.
• Proficiency with digital analytics tools and data infrastructure.
• Strong analytical and problem-solving skills.
• Effective stakeholder management and leadership abilities.
• Proficiency in summarizing datasets across platforms.

Responsibilities

• Lead junior team members and ensure data quality.
• Provide thought leadership in analytics methodologies.
• Oversee data analysis and articulate findings clearly.
• Develop analytical plans with KPIs and metrics.
• Manage external vendors and agencies.
• Lead cross-functional teams and drive insights.
• Support new business proposals with strategic slides.

Skills

Leadership

Stakeholder management

Analytical thinking

Problem solving

Presenting findings

Education

Bachelor's degree

Tools

Google Analytics

Tag Manager

Adobe Analytics

SQL

NoSQL

Cloud Storage

Tableau

Excel

PowerPoint

Job description

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

About the Job: As a Director of Analytics/Insights, you will drive business growth through data-driven insights, leading cross‑functional teams to develop and execute innovative marketing analytics strategies. You will collaborate with stakeholders to quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness. With expertise in analytics, you will foster a culture of data‑informed decision‑making, guiding team members in extracting insights from diverse data sources. You will also develop and maintain key client relationships through exceptional analytics expertise and strategic guidance.

A Day In The Life

• Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.
• Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.
• Oversee data analysis, key findings and observations, ensuring clear articulation.
• Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.
• Manage external vendors, including online services, research firms and marketing agencies.
• Lead cross‑functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

What You Will Need

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred). 

8‑10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.). 

Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO‑SQL, Cloud Storage). 

Strong analytical and problem‑solving skills to tackle complex business challenges. 

Effective stakeholder management and relationship‑building skills. 

Leadership abilities to train and guide junior team members. 

Proficiency in summarizing disparate datasets using various platforms (Excel, Tableau, PPT, SQL). 

Adaptability in fast‑paced environments, with ability to pivot to changing business needs. 

Salary: $145,000 - $190,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EEO/AA/M/D/V/F.