Manager, Business Analytics

Hearts & Science; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science is seeking a Manager on our Marketing Science team in New York to partner with Directors, mentor analysts, and coordinate cross-functional efforts. You will translate data into actionable insights to shape the client’s marketing strategy and drive performance.

You will manage resources, improve processes, and communicate complex analytics to a range of stakeholders while contributing to team growth and client outcomes.

Qualifications

• At least 4 years in a quantitative, data-driven field.
• Strong digital marketing, research and analytics interest.
• Excellent communication and presentation abilities to explain complex ideas.
• Solid knowledge of ad technologies and research methods.
• Ability to go beyond descriptive analytics with predictive/prescriptive approaches.
• Willingness to take on ad hoc projects to support business needs.

Responsibilities

• Manage client-facing work and collaborate with Strategy to drive overall direction.
• Coordinate with media and investment teams and external partners to deliver clear client insights.
• Serve as main day-to-day contact for clients, delivering timely responses.
• Prioritize deliverables and ensure timely execution to client expectations.
• Present recommendations and success stories through compelling storytelling.
• Introduce proactive ideas to meet client goals and drive business growth.
• Design solutions by anticipating client needs.

Skills

Excellent communication skills

Presentation skills

Data-driven mindset

Digital marketing passion

Analytics mindset

Education

Bachelor’s degree or higher

Tools

Alteryx

Python

SAS

SQL

Tableau

Google DFA

Atlas

Google Analytics

Omniture

Gfk

MRI

Simmons

Scarborough

IMS

Nielsen

comScore

Excel

PowerPoint

Job description

Job Description

As a Manager on our Marketing Science team, you will work closely with the marketing science Directors to manage resources, implement process improvements, and provide mentorship within a tight-knit account team consisting of analysts, media planners, and strategists as they work cross-functionally to analyze data and deliver valuable and relevant insights. Through data-driven insights, you will have the opportunity to shape the strategic direction of our client’s marketing strategy.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As a Manager on our Marketing Science team, you will work closely with the marketing science Directors to manage resources, implement process improvements, and provide mentorship within a tight-knit account team consisting of analysts, media planners, and strategists as they work cross-functionally to analyze data and deliver valuable and relevant insights. Through data-driven insights, you will have the opportunity to shape the strategic direction of our client’s marketing strategy.

Responsibilities

Client Management:

• Work closely with directors and Strategy team to help drive overall strategy and associated tactics to meet client’s goals
• Work closely with the media and investment teams as well as external partners to facilitate and deliver succinct and clear information to the clients
• Act as the main point of contact for day-to-day clients, delivering timely and detailed responses
• Receive and prioritize deliverables, as well as ad hoc requests to ensure they are executed on time and to client expectations
• Effectively present recommendations and ideas as well as merchandise successes through storytelling
• Bring new proactive ideas to help meet client goals and grow business
• Anticipate client’s needs and proactively design solutions to address them

Team Management

• Effectively manage, train, and develop an analysts
• Support directors with day-to-day requests as well as ongoing deliverables by disseminating and delegating appropriately across the team
• Educate team on latest trends, best practices, technologies, etc.
• Demonstrate appropriate judgment through proper escalation and strong problem-solving skills
• Establish yourself as an expert within the Marketing Science discipline amongst the team and extended partners
• Identify and propose ways to improve team efficiency and effectiveness

Marketing Science/Analytics

• Display deep-rooted understanding of business concepts and client objectives to identify campaign opportunities
• Foster understanding of how to plan, optimize and implement measurement plans and learning agenda;
• Demonstrate understanding of third-party tracking platforms and their respective integrations in measurement and attribution
• Develop and activate outcomes of data-informed strategy and research
• Analyze data, extract knowledge, and story-tell with visual aids to multiple audiences (internal and external), to extract and present the latest and greatest opportunities to move the business forward
• Effectively present data-informed strategic and tactical plans to internal and external teams
• Knowledge of multiple platform data sources including but not limited to Kenshoo, Facebook Business Manager, Atlas, DCM, etc., to analyze and present data
• Continually look for opportunities to optimize the media mix and tactics based on data trends

Requirements

• Minimum 4 years of experience in a quantitative, data-driven field
• A passion for digital marketing, research, and analytics
• Excellent communication and presentation skills, with the ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
• Comprehensive knowledge of ad technologies and research techniques
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive and prescriptive analytics)
• May be required to take on ad hoc assignments, projects, and responsibilities as needed to support business objectives, client needs, and operational requirements.

Knowledge & Technical Skills

• Experience/familiarity with Alteryx, Python, SAS, SQL, Tableau or other analytical software packages
• Experience/familiarity with ad-serving and web analytics tools Google DFA, Atlas, Google Analytics, Omniture, etc.
• Experience/familiarity with syndicated research sources/tools Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore
• Experience/familiarity with digital ad effectiveness research
• Proficiency with Microsoft Excel and PowerPoint

$50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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$50,000 - $95,000