Director of Analytics/Insights

Adelphi Group; New York (NY); On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media, based in New York, seeks a Director of Analytics/Insights to drive growth through data-driven marketing analytics. You will lead cross-functional teams, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will guide data-informed decision-making, develop analytics strategies, and nurture client relationships with strategic guidance while managing vendors and new business opportunities.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, CS or related field.
• 8–10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
• Experience with digital analytics tools and data infrastructure.
• Strong analytical and problem-solving abilities.
• Effective stakeholder management and relationship-building skills.
• Leadership abilities to train and guide junior team members.
• Proficiency in summarizing disparate datasets using Excel, Tableau, PPT and SQL.
• Adaptability in fast-paced environments with changing business needs.

Responsibilities

• Lead and guide junior team members in extracting data from marketing platforms, ensuring data quality.
• Provide thought leadership in innovative marketing analytics methodologies and technologies.
• Oversee data analysis, findings and observations with clear articulation.
• Develop analytical plans, selecting methodologies, KPIs and metrics.
• Manage external vendors including online services, research firms and marketing agencies.
• Lead cross-functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

Skills

Digital analytics tools

Data infrastructure

Analytical skills

Stakeholder management

Leadership

Data visualization

Education

Bachelor’s degree in Marketing/Media/Statistics/Finance/Math/Accounting/CS

Tools

Google Analytics

Tag Manager

Adobe Analytics

SQL

NoSQL

Cloud Storage

Excel

Tableau

PowerPoint

Job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

As a Director of Analytics/Insights, you will drive business growth through data-driven insights, leading cross-functional teams to develop and execute innovative marketing analytics strategies. You will collaborate with stakeholders to quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness. With expertise in analytics, you will foster a culture of data-informed decision-making, guiding team members in extracting insights from diverse data sources. You will also develop and maintain key client relationships through exceptional analytics expertise and strategic guidance.

A Day in the Life:

• Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.
• Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.
• Oversee data analysis, key findings and observations, ensuring clear articulation.
• Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.
• Manage external vendors, including online services, research firms and marketing agencies.
• Lead cross-functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

What you will need:

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred).
• 8-10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
• Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO-SQL, Cloud Storage).
• Strong analytical and problem-solving skills to tackle complex business challenges.
• Effective stakeholder management and relationship-building skills.
• Leadership abilities to train and guide junior team members.
• Proficiency in summarizing disparate datasets using various platforms (Excel, Tableau, PPT, SQL).
• Adaptability in fast-paced environments, with ability to pivot to changing business needs.

$145,000 - $190,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.