Manager, Amazon Retail Media Marketing

scj; Wisconsin; Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

SC Johnson is seeking a Manager, Amazon Retail Media Marketing to own Amazon performance for a key brand such as Ziploc or Glade. You will craft retail media strategy, set investment priorities, and guide execution with Brand, Sales, Finance and Supply & Planning.

You will lead weekly cadences, run test-and-learn programs, and ensure a cohesive, data-driven approach to drive profitable growth and improve share while aligning with digital shelf readiness and commercial goals.

Qualifikationen

• Bachelor's degree in marketing, Business Administration, Analytics, or related field.
• 5+ years of relevant experience in eCommerce, retail media, digital commerce marketing, shopper marketing, omnichannel marketing.
• Candidates must be legally authorized to work in the United States without sponsorship.

Aufgaben

• Own the Brand eCommerce acceleration strategy on Amazon and align with business objectives.
• Define quarterly performance plans and translate strategy into actions across media-to-shelf levers.
• Lead investment tradeoffs within Brand's retail media, grounded in performance data.
• Lead Amazon workstreams for NPD launches and coordinate with cross-functional teams.
• Collaborate with Brand, Sales, Finance, Supply & Planning and agencies for optimal execution.
• Establish weekly operating cadence and run test-and-learn programs.
• Monitor conversion drivers and align retail media with digital shelf readiness.

Kenntnisse

eCommerce

Retail Media

Digital Marketing

Analytics

Ausbildung

Bachelor's degree

Jobbeschreibung

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide - including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

ABOUT THE ROLE

As Manager, Amazon Retail Media Marketing, you are the owner of Amazon performance for a key brand- Ziploc or Glade, with a sharp focus on retail media strategy and execution. You drive profitable growth and share gains by translating big business goals into clear investment decisions, performance targets, and an operating rhythm that consistently converts insights into results. You thrive in the details-setting sharp briefs, guiding optimization priorities, and ensuring best‑in‑class execution-while partnering closely with Brand, Sales, Finance, Supply & Planning, and agency as your executional extension. You proactively remove conversion blockers by connecting media to the digital shelf.

KEY RESPONSIBILITIES

• eCommerce Strategy & Performance Ownership
  • Own the Brand eCommerce acceleration strategy on Amazon, aligned to business and commercial objectives (growth, profitable share, conversion).
  • Define quarterly performance plans, priorities, and measurable targets; translate business strategy into eCommerce actions across media-to-shelf levers.
  • Lead investment tradeoff recommendations within Brand's retail media (allocation by segment/tactic/funnel), grounded in performance data and commercial impact, optimizing toward key KPIs such as DPVT, ROAS, NTB, share, CVR, while running structed test and learn programs.
  • Lead Amazon workstreams for NPD launches: develop Amazon-first launch plans for innovation, create & execute NPD launch frameworks; coordinate with innovation, brand, sales, and supply chain for launch readiness.
  • Commercial & brand activation support: translate brand strategies into Amazon activation plans, partnering with sales on assortment, portfolio health, pricing, and promo guidance. Support upper funnel activations within the Amazon ecosystem with the brand team.
• Retail Media Execution Leadership
  • Partner with retail agency to lead execution, including performance briefs, pacing, QA, and weekly optimization decisions that drive in-flight changes.
  • Establish and run a weekly operating cadence (e.g., WBR) that drives decisions, clear actions, and measurable performance improvement.
  • Own test-and-learn agenda for retail media (new formats, targeting, creative learnings, measurement approach) and ensure learnings are captured and applied.
• Media-to-Shelf Integration & Conversion Improvement
  • Lead coordination to close conversion blockers by aligning retail media with digital shelf readiness (PDP content gaps, search discoverability inputs, merchandising readiness, and ratings/reviews signals).
  • Partner with internal teams to ensure tentpoles, launches, and recovery moments are supported by cohesive execution plans across media, content, promo, and operational readiness.
• Insights & Decision-Making
  • Track and analyze performance across tactics; diagnose drivers, identify opportunities, and translate insights into prioritized actions.
  • Build executive-ready performance narratives (what happened, why, what we're doing next) to inform stakeholders and accelerate decision-making.
  • Partner with Finance and relevant teams to support ROI orientation and guardrails that protect profitability while driving growth.
  • Track Amazon ecosystem shifts and propose scalable pilots; drive learning agendas across media and digital shelf.
• Collaboration, Influence & Partner Leadership
  • Serve as a primary cross-functional point of contact for Brand Amazon acceleration, aligning internal stakeholders to shared priorities and timelines.
  • Lead agency/vendor partnership management to ensure timely, high-quality execution and continuous improvement.
  • Collaborate through relevant planning processes (e.g., S&OP touchpoints as applicable) to ensure eCommerce plans are executable and aligned to supply realities.
• Competitive & Retail Landscape Monitoring
  • Monitor retailer/platform changes, competitive activity, and digital commerce trends to identify risks/opportunities and inform strategy.
  • Translate platform and shopper dynamics into actionable recommendations for Brand performance improvement.

REQUIRED EXPERIENCE YOU'LL BRING

Bachelor's degree in marketing, Business Administration, Analytics, or related field with 5+ years of relevant experience in eCommerce, retail media, digital commerce marketing, shopper marketing, omnichannel marketing with demonstrated performance. Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.

PREFERRED EXPERIENCES AND SKILLS

Proven experience leadin