Manager, AI Visibility & Content Discoverability

CBRE; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

CBRE is seeking a hands-on Manager, AI Visibility & Content Discoverability to own how CBRE is found, trusted, and surfaced across generative AI platforms and conversational search. You will partner with Digital Marketing, D&T, and business teams to translate strategy into measurable outcomes.

This individual contributor role emphasizes ownership, practical execution, and continuous improvement, with a focus on AI-powered search, structured data, and scalable automation to boost CBRE's organic

Qualifications

• Bachelor's degree in marketing, communications, digital media, or related field.
• 5–7 years of SEO or search strategy experience on large-scale enterprise websites.
• Hands-on experience with AI-powered discovery platforms and LLMs.
• Solid technical SEO skills across structured data, crawl management, site architecture.
• Proficiency with SEO platforms (Semrush, Ahrefs, Moz) and GA4/GA Console.
• Experience in a global, matrixed organization and cross-functional collaboration.
• Ability to translate data into actionable recommendations.

Responsibilities

• Own CBRE's AI-driven visibility and content discoverability strategy.
• Collaborate with Digital Marketing and D&T to translate strategy into outcomes.
• Improve AI and GEO/AEO performance across platforms and surfaces.
• Identify automation opportunities in search workflows and metadata enrichment.
• Conduct site audits, crawl, schema markup, and Core Web Vitals improvements.
• Translate performance data into actionable recommendations for content and engineering teams.

Skills

AI discovery

LLMs

SEO strategy

Content governance

Education

Bachelor's degree in marketing, communications, digital media

Tools

Semrush

Ahrefs

Moz

GA4

Google Search Console

Profound

Scrunch

Lumar

Job description

We're looking for a hands-on Manager, AI Visibility & Content Discoverability to own how CBRE is found, trusted, and surfaced accurately across generative AI platforms and conversational search. This role centers on AI-driven discoverability, built on the traditional SEO foundations, clean architecture, structured data, authoritative content, that both search engines and AI systems rely on.

You will work closely with Digital Marketing, Digital & Technology (D&T), and business segment teams across a global, matrixed organization, translating strategy into measurable outcomes and making complex search performance data accessible and actionable for stakeholders at every level. This is an individual contributor role with high ownership. You will bring initiatives to life, improve them over time, and exercise good judgment about what is working and what could be better, spotting opportunities and acting on them.

What You'll Do:

AI Search and Generative Engine Optimization

• Win CBRE citations and answer inclusion across AI platforms like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, growing how often we surface as the trusted source when buyers ask AI about commercial real estate.
• Track where CBRE appears across these platforms, monitor citation share against our competitive set, find the gaps, and act on them with content and production teams.
• Execute CBRE's playbooks for AI-powered search, so our brand is represented accurately and authoritatively.
• Stay ahead of developments in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery, bringing forward specific, grounded recommendations as the space evolves.

Automation and Tooling

• Identify where AI and automation can take over the manual layer of search work, monitoring, content optimization, metadata enrichment, and reporting, and translate those needs into clear requirements for our Martech, D&T, and agency partner to build.
• Run these workflows day to day, turning what they surface into faster fixes and optimizations.
• Get full value from CBRE's AI visibility and SEO tool stack, and bring a clear point of view on where automation should extend it next.

Technical Foundation

• Keep CBRE's US properties technically sound so both search engines and AI systems can find, read, and cite them, covering crawlability, schema markup, structured data, Core Web Vitals, and hreflang, in direct partnership with D&T.
• Run regular audits across site architecture, indexation, and page speed. Work with our agency partner to turn findings into clear engineering briefs and see fixes through to completion.
• Grow measurable organic visibility through keyword strategy, on-page optimization, and content gap analysis that reinforce the topical authority AI models recognize.

Measurement and Insight

• Own a single view of CBRE's visibility across AI and traditional search, citation share, share of voice, and organic performance, and use it to show what is working and where to move next.
• Design experiments that lift AI citations and organic performance, and recommend new metrics as search behavior shifts.
• Translate performance data into clear recommendations that guide content, technical, and business decisions.

Collaboration, Frameworks, and Enablement

• Set the standards and frameworks that keep CBRE's AI presence coherent as regional teams come online, so activity across markets reinforce one brand rather than pulling in different directions.
• Contribute to internal projects including site migrations, content audits, new market launches, and platform rollouts.

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor's degree in marketing, communications, digital media, or a related field, or equivalent professional experience.
• 5 to 7 years of experience in SEO or search strategy, with a proven record on large-scale enterprise websites.
• Hands-on experience with AI-powered discovery platforms, large language models (LLMs), or answer engines, and a clear point of view on how AI is changing search.
• Fluent enough with AI and automation to see where they replace manual work and to spec what's needed, working with technical partners to build it
• Solid technical SEO skills across structured data, crawl management, site architecture, and performance optimization.
• Sharp analytical instincts. You can read data, form a view, and turn it into a recommendation that drives action.
• Proficiency with SEO platforms such as Semrush, Ahrefs, or Moz, and analytics tools like Google Analytics (GA4) and Google Search Console. Familiarity with AI-visibility tools such as Profound or Scrunch and technical site-health crawlers like Lumar or similar tools is a plus.
• Experience in a global, matrixed organization, building relationships across functions and regions to get things done.
• The ability to turn complex search data into a clear story for any audience, whether an engineering team, a content team, or leadership.
• A natural sense of ownership. You take projects through to completion and raise your hand when something could be better.
• Working knowledge of HTML and CMS platforms. Sitecore experience is a plus.

Why This Role Matters:

AI is now part of almost every search experience, and the brands that show up well are the ones investing now. This role is how CBRE stays ahead of that shift, making sure our research, insights, and services are found, cited, and trusted wherever our audiences search.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world's largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.