Macy's 2027 Summer Internship - Customer: Customer Relationship Management (CRM)

Macy's; New York (NY); Presencial; USD 8.817.000 - 11.021.000; Jornada completa

Descripción de la vacante

Macy's CRM Internship program offers hands-on experience in lifecycle marketing, customer communications, and loyalty initiatives within Macy's New York Corporate offices. The 8-week program immerses interns in a collaborative marketing environment, working alongside senior leaders to impact customer engagement and retention.

As a rising senior pursuing a bachelor's degree, you will develop digital marketing skills, Excel analytics, and cross-functional collaboration, with exposure to Adobe,

Formación

• Junior standing as rising senior pursuing a bachelor's degree; minimum 3.0 GPA preferred.
• Excellent written and verbal communication; storytelling and presentation skills.
• Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP) and MS Office proficiency.
• Strong analytical, math, and problem-solving; ability to analyze sales metrics.

Responsabilidades

• Support the execution of member activations, campaigns, and customer engagement initiatives.
• Assist lifecycle marketing communications across customer touchpoints.
• Help personalize customer communications from campaign development through performance measurement.
• Support digital experience enhancements to increase engagement and retention.
• Assist campaign reporting, performance analysis, and optimization recommendations.
• Collaborate with cross-functional teams to ensure successful campaign execution.
• Support special projects related to customer engagement and retention strategies.

Conocimientos

Analytical thinking

Project management

Digital proficiency

Communication

Collaboration

Customer-centric mindset

Creativity

Market awareness

Business acumen

Educación

Bachelor's degree (rising senior)

Herramientas

Adobe

Power BI

Marketing/CRM systems

Descripción del empleo

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The CRM Intern will support customer engagement efforts by helping execute lifecycle marketing campaigns, personalized customer communications, and loyalty experiences. This role provides hands‑on experience in digital marketing and customer relationship management strategies.

Macy's summer internship program provides interns with a hands‑on and in-depth understanding of a core business function in retail. Interns have opportunities to directly impact the business as a key part of a team and by sharing new ideas. Macy's interns experience everything our culture has to offer through exposure to senior leaders and networking opportunities.

This 8-week internship program will be held in Macy's New York, New York Corporate offices.

What You Will Do

• Support the execution of member activations, campaigns, and customer engagement initiatives.
• Assist with lifecycle marketing communications across customer touchpoints.
• Help personalize customer communications from campaign development through performance measurement.
• Support digital experience enhancements designed to increase customer engagement and retention.
• Assist with campaign reporting, performance analysis, and optimization recommendations.
• Collaborate with cross‑functional teams to ensure successful campaign execution.
• Support special projects related to customer engagement and retention strategies.

Skills You Will Need

• Analytical & Problem‑Solving Skills - Ability to interpret data, conduct analyses, and generate actionable insights to support business decisions.
• Project Management & Organization - Capable of managing multiple tasks and projects simultaneously, prioritizing work, and meeting deadlines in a fast‑paced environment.
• Digital & Technical Proficiency - Familiarity with digital tools and platforms, including Adobe, Power BI, and marketing/CRM systems; ability to quickly learn new technologies.
• Communication & Collaboration - Strong written and verbal communication skills; able to work effectively with cross‑functional teams, senior leaders, and external partners.
• Customer‑Centric Mindset - Passion for enhancing the customer experience and driving engagement through loyalty, digital, and merchandising initiatives.
• Creativity & Innovation - Able to contribute new ideas and solutions, supporting continuous improvement in marketing, digital strategy, and merchandising.
• Market Awareness & Business Acumen - Understanding of retail trends, competitor activity, and business priorities to support strategic planning and execution.

Qualifications and Competencies

• Junior standing (rising senior at the time of the internship) pursuing a bachelor's degree with a strong academic record.
• Minimum 3.0 GPA preferred.
• All majors will be considered for this opportunity.
• Excellent written and verbal communication skills, including storytelling, presentation, relationship‑building, and influencing skills.
• Ability to read, write, and interpret instructional documents such as reports and procedure manuals.
• Strong retail math, analytical, and problem‑solving skills with the ability to analyze sales, gross margin, inventory productivity, sell‑through, and other key retail performance metrics; identify trends; and translate data into actionable business recommendations.
• Advanced Excel skills, including Pivot Tables, VLOOKUP/XLOOKUP, formulas, and data analysis techniques; proficiency in Microsoft Office (Excel, Word, and PowerPoint).
• Basic understanding of financial performance metrics, profitability concepts, statistical analysis, and assortment planning.
• Ability to independently organize and prioritize multiple projects, meet deadlines, and thrive in a fast‑paced environment.
• Ability to collaborate cross‑functionally with internal and external business partners while managing multiple priorities.
• Ability to run, interpret, and analyze reports using assigned systems and tools.
• Demonstrated leadership, teamwork, and relationship‑management skills.
• Ability to streamline processes, identify opportunities for improvement, and drive business results.
• Exhibits high standards, accountability, attention to detail, and a commitment to accuracy.
• High aptitude with the ability to process information quickly and develop solutions to business challenges.
• Ability to work a flexible schedule based on department and company needs.

Physical Requirements

May require working with multiple computer screens and programs simultaneously f