Machine Sales Representative

Phoenixlaser; Meadville (Crawford County); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health coverage

Simple IRA with match

Paid time off

Job summary

Alpha Laser-US, the North American arm of Alpha Laser, is hiring an in-house Machine Sales Representative in Meadville, PA. You will own capital-equipment sales across the eastern and north-central United States, travel to customer sites and trade shows, and demonstrate our laser welding machines to buyers.

This consultative technical sale requires learning the product, qualifying opportunities, quoting, and closing deals, with a base salary plus uncapped commissions and milestone bonuses.

Qualifications

• Proven B2B sales experience in capital equipment or technical products.
• Ability to own the full sales cycle and carry a number.
• Willingness to travel regularly across the eastern and north-central U.S., incl. multi-day shows.

Responsibilities

• Own machine sales for the territory from lead to close.
• Build and manage a sales pipeline from inbound leads and trade-show contacts.
• Conduct product demos at facility and client sites; translate tech into business value.

Skills

B2B sales

Capital equipment

Full sales cycle

Travel readiness

Mechanical aptitude

CRM proficiency

Tools

CRM software

Job description

Machine Sales Representative

Alpha Laser-US, Inc. · Meadville, PA (in-house) · Full-time

About Alpha Laser-US

Alpha Laser-US is the North American arm of Alpha Laser, the world leader in mobile and stationary laser welding systems. From our Meadville, PA headquarters we sell, install, and support laser welding machines for customers across power generation, automotive, aerospace and space, medical device, defense, and tool & die / mold making — equipment that lets them repair and build critical parts and tooling faster, cleaner, and with less rework than any other method. When a customer buys an Alpha Laser, they're buying a machine that changes how their shop runs. Your job is to show them that.

What This Role Is

We're hiring an in-house Machine Sales Representative to own capital-equipment sales across the eastern and north-central United States. You'll sell into a wide range of industries — power generation, automotive, aerospace and space, medical device, defense, and tool & die — working from our Meadville office, running the full sales cycle from first contact to closed deal, and traveling to customer sites and trade shows to demo our machines and meet buyers face to face.

This is a consultative, technical sale. You're not pushing a commodity — you're helping a customer understand how a $100K+ laser welder pays for itself. You'll learn the product cold, qualify real opportunities, run demonstrations, quote, and close.

What You’ll Do

• Own machine sales for your territory — the eastern and north-central U.S. — from lead through close.
• Prospect and build a pipeline: inbound leads, trade-show contacts, referrals, and your own outreach.
• Run product demonstrations at our facility and on customer sites; translate technical capability into business value for the buyer.
• Travel to customers and to trade shows to represent Alpha Laser, work the booth, and generate leads. (Trade shows and travel are a core, required part of this job.)
• Prepare quotes and proposals, negotiate terms, and close deals.
• Work with our service and applications team to scope installations and keep customers successful after the sale.
• Keep your pipeline and activity current in our CRM.

What We're Looking For

• Proven B2B sales experience, ideally in capital equipment, machine tools, or another technical/industrial product.
• Comfortable owning a full sales cycle and carrying a number.
• Willing and able to travel regularly across the eastern and north-central U.S., including multi-day trade shows.
• Mechanically inclined — able to learn a technical product and speak credibly to shop owners, engineers, and buyers.
• Self-directed, organized, and persistent.

Nice to Have (we can train)

• Background in welding, machining, tool & die, mold making, or laser technology.
• Experience selling into or working in a precision manufacturing industry — medical device, power generation, automotive, aerospace, space, or defense.
• Experience selling into manufacturing, MRO, or industrial markets.
• CRM proficiency.

Travel

This role requires regular travel for customer visits, on-site demonstrations, and trade shows. Expect to be on the road a meaningful share of the year representing Alpha Laser in the field.

Compensation

Competitive base salary commensurate with experience, plus uncapped commission on machine sales and milestone bonuses. A rep who builds this territory earns well into six figures. We'd rather start you fairly than haggle.

Benefits

• Health coverage— health, dental, and vision; choice of two plans, including a fully company-paid option.
• Income protection— company-paid life insurance, short-term and long-term disability.
• Retirement— Simple IRA with up to 3% employer match.
• Paid time off — PTO that grows with tenure up to four weeks; unused PTO is paid out each year, not lost.
• Holidays — 8 paid holidays, including the day after Thanksgiving.
• Leave — bereavement, jury duty, and military leave as needed.
• Reviews — annual performance reviews with merit-based raises.