MA Region Sales Manager ( Includes NH & RI)

Firematic; Milford (MA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary with bonuses

Health, dental, and vision benefits

401(k) with company match

Paid time off

Mileage reimbursement

Job summary

Firematic is seeking an experienced Sales Manager - Fire Equipment in Milford, MA to lead a sales team and drive growth across an assigned territory. You will build relationships with fire departments, municipalities, contractors, distributors, and industrial customers while identifying opportunities and delivering profitable growth.

You’ll coach and develop team members, manage the sales pipeline, and collaborate with operations, purchasing, and finance to meet customer commitments.

Qualifications

• 5+ years of B2B sales experience in fire service or related industries.
• Strong relationship-building and communication skills.
• Proven track record of growing customers and profitable sales growth.
• Ability to manage multiple priorities and opportunities across a territory.
• Proficiency with CRM and MS Office; valid driver's license; willingness to travel.

Responsibilities

• Lead, coach, and develop the sales team with clear goals and accountability.
• Develop and execute sales strategies to grow the assigned territory.
• Build trusted relationships with fire chiefs, municipalities, contractors, distributors, and industrial customers.
• Collaborate on major opportunities with reps: pricing, negotiations, and product selection.
• Manage pipeline, forecasts, revenue, gross profit, and territory performance.
• Partner with operations, service, purchasing, finance, manufacturers, and suppliers for customer commitments.
• Stay informed on market needs, trends, and competitor activity.

Skills

Sales leadership

B2B sales

Relationship building

Negotiation

Strategic account management

Education

Bachelor's degree preferred

Tools

CRM

Microsoft Office

Job description

Sales Manager - Fire Equipment

Build a team. Grow a territory. Make an impact.

Firematic is looking for an experienced Sales Manager - Fire Equipment to lead a sales team while personally driving growth across an assigned territory. This is a hands-on leadership opportunity for a sales professional who enjoys building customer relationships, developing people, and winning new business.

You’ll work directly with fire departments, municipalities, contractors, distributors, and industrial customers while helping your team identify opportunities, strengthen key accounts, and deliver profitable growth. If you know the fire service or related industries and are ready to take the next step in sales leadership, this role offers the opportunity to make a meaningful impact.

What You’ll Do

• Lead & Develop: Coach, motivate, and support the sales team while setting clear goals, monitoring performance, and helping sales professionals succeed.
• Grow the Territory: Develop and execute sales strategies, pursue new business, expand existing accounts, and personally manage customer relationships within your assigned territory.
• Build Relationships: Develop trusted relationships with fire chiefs, municipalities, contractors, distributors, industrial customers, and other key decision-makers.
• Win Key Opportunities: Work alongside sales representatives on major opportunities, customer presentations, product selection, pricing, negotiations, and strategic accounts.
• Drive Performance: Manage the sales pipeline, forecasts, revenue, gross profit, and overall territory performance while identifying opportunities for growth.
• Work Across the Business: Partner with operations, service, purchasing, finance, manufacturers, and suppliers to deliver on customer commitments and provide an exceptional customer experience.
• Stay Connected to the Market: Keep current on customer needs, industry trends, competitive activity, new products, pricing, and manufacturer programs.
• Represent Firematic: Attend trade shows, conferences, demonstrations, and customer events while building Firematic’s presence and relationships throughout the market.

What You Bring

• Sales Leadership: Proven experience leading, coaching, and developing sales professionals with a focus on accountability and results.
• Industry & Sales Experience: 5+ years of B2B sales experience. Fire service experience is highly preferred, along with experience in fire equipment, fire protection, emergency services, safety equipment, industrial equipment, or a related industry.
• Business Growth: A track record of developing new customers, growing existing accounts, building a strong pipeline, and delivering profitable sales growth.
• Customer & Commercial Skills: Strong relationship-building, communication, presentation, negotiation, pricing, and business development skills, with an understanding of margins and profitability.
• Hands-On & Organized: Comfortable managing a territory, engaging in major opportunities, supporting customers and sales representatives, and managing multiple priorities.
• Education & Requirements: Bachelor's degree preferred; relevant sales, leadership, and industry experience will be considered. Proficiency with CRM and Microsoft Office, a valid driver's license, and willingness to travel are required.

Compensation & Benefits

• Competitive base salary with performance-based incentives.
• Health, dental, and vision benefits.
• 401(k).
• Paid time off.
• Mileage reimbursement for business travel.
• Professional development and training opportunities.
• Career advancement opportunities within a growing organization.