Luxury Wine Specialist-Raleigh and Surrounding Area

Johnson Brothers; Raleigh (NC); On-site; USD 60,000 - 100,000; Full time

Job summary

Johnson Brothers seeks an On-Premise Sales Consultant to drive luxury spirits and estate wines in the Raleigh area. You will plan and execute events, build a targeted luxury client list, and secure placements across key on-premise and retail accounts.

The role requires storytelling, brand stewardship, and a proven luxury sales track record with strong relationship-building skills; travel within the territory and valid driver's license are expected.

Qualifications

• Dynamic and creative storyteller with experience in luxury wine/adult beverage sales.
• Industry certifications preferred (CSW, CSS, Court of Master Sommelier).
• Impeccable time management and ability to multi-task.

Responsibilities

• Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
• Develop and maintain Target Accounts list to grow the luxury portfolio in the designated territory.
• Drive luxury placements and increase market share by securing new Points of Distribution in key retail and on-premise accounts.
• Increase by-the-glass presence within influential accounts.
• Identify iconic accounts and develop performance and activation plans.
• Manage execution of luxury allocations in coordination with key accounts.

Skills

Luxury wine sales

Storytelling

Brand management

Account development

Driver's license

Time management

Travel readiness

Education

Bachelor's degree

Tools

CRM software

Job description

Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world's top beverage brands and are committed to excellence, innovation, and growth. Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!

On-Premise Sales Consultant focused on luxury spirits and estate wines as part of the Oxford Street Merchants team. This knowledgeable and accredited team brings a passion for brand stewardship and storytelling, leaving customers with an unparalleled luxury experience.

Job Description

Territory to include Raliegh/Durham/Chapel Hill/Cary

Job Duties & Responsibilities

• Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
• Develop and maintain specific Target Accounts list to grow the luxury portfolio in designated territory.
• Drive new luxury placements and increase luxury market share through securing new Points of Distribution in key independent retail and On-Premises accounts.
• Increase by the glass presence within influential accounts.
• Identify iconic/key accounts & develop account performance & activation plans.
• Manage execution of luxury allocations in relationship with key accounts.

Brand Building, Education and Expertise

• Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
• Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
• Serve as brand/category product knowledge expert.
• Have expert knowledge on competitor brands and conduct competitive analysis.
• Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
• Conduct and plan special events in market.
• Serve as brand/category product knowledge expert.
• Have expert knowledge on competitor brands and conduct competitive analysis.
• Provide specific brand expertise during interactions to leverage growth opportunities.
• Educate the consumer and trade through direct interaction including providing brand expertise/training at consumer, and key account level.
• Provide consumer, channel, and competitive insights.
• Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.

Required Qualifications

• Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry.
• Industry certifications preferred i.e., CSW, CSS, Court of Master Sommelier
• Impeccable time management.
• Ability to multi-task and meet deadlines.
• Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area.
• Years of Experience Proven experience working with iconic, luxury brands and interest in investing in the continued development of luxury brands while building meaningful relationships with top accounts within the on premise channel: resorts, restaurants, and country clubs is ideal.
• 2+ years of Luxury sales experience with a proven track record of territory growth and development
• Education Bachelor's degree strongly preferred (or analogous industry experience/skills).
• Candidate must pass criminal background check and MVR

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type

Regular Time Type: Full time

Johnson Brothers is a third-generation, family-owned wine, beer, and spirits distributor founded in 1953 by Lynn Johnson in Saint Paul, Minnesota. Guided by its founding values of work ethic, teamwork, excellence, innovation, passion, and integrity, the company partners with top-tier suppliers to deliver a world-class portfolio and exceptional service to customers across 25 states. The company was recognized by Newsweek as one of America's Most Trustworthy Companies for three consecutive years (2023-2025). Learn more at johnsonbrothers.com | LinkedIn | Instagram.