Luxury Events & Business Development Lead

Crimson Wine Group Ltd; Napa (CA); On-site; USD 86,000 - 110,000; Full time

Job summary

Crimson Wine Group seeks an experienced Event & Business Development Manager to drive revenue through strategic sales initiatives, relationship management, and flawless execution of high-end events on the West Coast. You will lead the Events Team, manage budgets, and ensure luxury hospitality standards across diverse programs.

The role entails developing sales pipelines with DMCs, associations, tour operators, and corporate planners, while coordinating cross-departmental efforts to optimize

Qualifications

• Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or a related field.
• Proven success developing sales pipelines, securing new business, managing client relationships, and achieving revenue goals.
• Experience leading coaching, scheduling, and developing event hospitality or sales teams.
• Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service execution.
• Excellent communication, presentation, organizational, and interpersonal skills with professional client-facing conduct.
• Ability to manage multiple priorities and events with attention to detail and sound judgment.

Responsibilities

• Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
• Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs.
• Build and maintain relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners and referral sources.
• Manage a qualified sales pipeline, including lead generation, prospecting activity, referral productivity, conversion metrics, and forecast reporting.
• Conduct site visits, client presentations, sales meetings, follow-up outreach, trade shows networking events, and community or industry functions to generate and close qualified leads.
• Collaborate with key stakeholders to develop promotional materials, sales tools, event concepts, menus and campaigns that support revenue growth.
• Track market trends competitive activity customer demand and partner performance to identify new sales opportunities and business expansion strategies.
• Hire, train, schedule, coach supervise and develop the Events Team to achieve sales, service, financial and operational objectives.
• Establish performance expectations accountability measures training priorities and development plans for event staff.
• Conduct performance reviews coaching conversations and progressive discipline as needed administer and approve payroll and incentives in a timely and compliant manner.
• Create staffing plans and schedules that support events floor coverage manager-on-duty needs and labor cost optimization.
• Foster a culture of hospitality professionalism accountability collaboration and continuous improvement.
• Uphold all Crimson Wine Group policies and procedures.
• Oversee event planning from inquiry through contract planning execution billing post-event follow-up and debrief.
• Coordinate and collaborate with various departments including wholesale facilities winemaking hospitality and executive teams.
• Develop event menus experience offerings timelines staffing plans and execution standards aligned with brand positioning and financial goals.
• Serve as escalation point for complex client needs VIP events service recovery and event-related challenges.
• Ensure events meet service standards contractual guidelines timelines safety requirements compliance expectations and budgets.
• Manage vendor supplier entertainment and service partner relationships to ensure best value reliability and brand alignment.
• Maintain organized event files contracts vendor records billing documentation and recommendations for future event success.

Skills

Event planning

Contract negotiation

Budgeting

Vendor management

Sales & business development

Communication skills

Education

RBS and Food Safety Manager Certificate

California Driver’s License

Tools

Microsoft Office

CRM systems

POS systems

Job description

Crimson Wine Group seeks an experienced Event & Business Development Manager to drive revenue through strategic sales initiatives, relationship management, and flawless execution of high-end events on the West Coast. You will lead the Events Team, manage budgets, and ensure luxury hospitality standards across diverse programs.

The role entails developing sales pipelines with DMCs, associations, tour operators, and corporate planners, while coordinating cross-departmental efforts to optimize