Chief Brand & Demand Architect – Luxury Hospitality

The Cooper; Charleston (SC); On-site; USD 150,000 - 200,000; Full time

Job summary

The Cooper in Charleston is in search of a Chief Marketing Officer (CMO) to define and elevate the brand. This executive role encompasses leadership in brand strategy, marketing, public relations, and social media, ensuring alignment with the luxury hospitality market.

With a focus on storytelling and engagement, the CMO will cultivate awareness and demand across the BHC portfolio. The ideal candidate should possess extensive experience in building luxury brands and a strong network within the industry.

Qualifications

• Minimum of 12–15 years in marketing, public relations, and social media, ideally in luxury hospitality.
• Proven ability to build strong brands that resonate with target audiences.
• Deep expertise in social media, content strategy, and public relations.

Responsibilities

• Lead brand strategy and marketing for BHC.
• Partner with sales to align marketing and revenue strategies.
• Oversee public relations efforts to enhance brand visibility.

Skills

Leadership in marketing

Brand storytelling

Digital marketing strategy

Public relations expertise

Social media management

Education

Bachelor’s degree in marketing

MBA or advanced degree

Tools

CRM platforms

Email marketing tools

Digital analytics tools

Job description

The Cooper in Charleston is in search of a Chief Marketing Officer (CMO) to define and elevate the brand. This executive role encompasses leadership in brand strategy, marketing, public relations, and social media, ensuring alignment with the luxury hospitality market.

With a focus on storytelling and engagement, the CMO will cultivate awareness and demand across the BHC portfolio. The ideal candidate should possess extensive experience in building luxury brands and a strong network within the industry.