Luxury Social Creative Lead

Snap; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Equity (RSUs)

Benefits package

Job summary

Snap Inc. is seeking a hands-on, social-first creative leader with deep luxury experience to shape SPECS’ social strategy within luxury, fashion, design, and culture.

You will own the brand’s social presence, translate strategy into execution with creators and agencies, and build relationships across luxury to unlock new opportunities for SPECS.

Reporting to the Creative Director of Social, you’ll drive strategy from concept to launch while maintaining elevated brand storytelling.

Qualifications

• Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience.
• 10+ years of relevant experience across social, creative, brand, or marketing role in the luxury space.
• 3+ years working within a true luxury brand or house, ideally in fashion, beauty, automotive, hospitality, or an adjacent premium category.
• Experience working for, or closely with, luxury brands, ideally within fashion, beauty, automotive, hospitality, or adjacent premium categories.
• Portfolio or body of work demonstrating strong social thinking, creative execution, and elevated brand storytelling.
• Experience managing creative and/or social agencies and external partners.
• Hands-on content creation capabilities across photography, video, design, editing, or social-native formats.

Responsibilities

• Help shape and execute SPECS’ social strategy, building a distinctive and culturally relevant presence within the luxury landscape.
• Take social strategies from idea to reality: develop the approach, pitch and socialize it internally, and lead execution through launch and ongoing optimization.
• Bring deep knowledge of the luxury ecosystem including culture, audiences, creators, talent, brands, and emerging trends, to identify opportunities for SPECS to show up credibly and differently.
• Translate luxury brand-building into the technology and hardware space, balancing aspiration, innovation, design, and product storytelling.
• Bring strong taste and a design-forward creative eye across art direction, visual identity, content, and storytelling.
• Take ideas from strategy through execution, working hands-on with creators, agencies, and partners, and creating content directly when needed.
• Manage creative and social agencies to ensure work meets the creative standards and cultural nuances expected within luxury.
• Build and leverage relationships across luxury, fashion, design, and culture to bring new talent, collaborators, and opportunities to SPECS.
• Stay ahead of shifts in luxury and social culture, helping SPECS participate in ways that feel credible, elevated, and unexpected.

Education

Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience

Job description

Snap Inc. is seeking a hands-on, social-first creative leader with deep luxury experience to shape SPECS’ social strategy within luxury, fashion, design, and culture.

You will own the brand’s social presence, translate strategy into execution with creators and agencies, and build relationships across luxury to unlock new opportunities for SPECS.

Reporting to the Creative Director of Social, you’ll drive strategy from concept to launch while maintaining elevated brand storytelling.