Luxury Social Creative Lead

Snap Inc.; Los Angeles (CA); On-site; USD 173,000 - 259,000; Full time

Job summary

Snap Inc. is seeking a hands-on, social-first creative with deep luxury experience to shape SPECS’ social presence. You will own the strategy, lead execution through launch and optimization, and partner with creators, agencies, and internal teams to drive elevated brand storytelling.

You’ll translate luxury branding into technology and hardware storytelling, balancing design, innovation, and cultural nuance while maintaining a design-forward visual identity across content and campaigns.

Qualifications

• Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience.
• 10+ years of relevant experience across social, creative, brand, or marketing role in the luxury space.
• 3+ years working within a true luxury brand or house, ideally in fashion, beauty, automotive, hospitality, or an adjacent premium category.
• Portfolio or body of work demonstrating strong social thinking, creative execution, and elevated brand storytelling.
• Experience managing creative and/or social agencies and external partners.
• Hands-on content creation capabilities across photography, video, design, editing, or social-native formats.

Responsibilities

• Help shape and execute SPECS’ social strategy, building a distinctive and culturally relevant presence within the luxury landscape.
• Take social strategies from idea to reality: develop the approach, pitch and socialize it internally, and lead execution through launch and ongoing optimization.
• Bring deep knowledge of the luxury ecosystem including culture, audiences, creators, talent, brands, and emerging trends, to identify opportunities for SPECS to show up credibly and differently.
• Translate luxury brand-building into the technology and hardware space, balancing aspiration, innovation, design, and product storytelling.
• Bring strong taste and a design-forward creative eye across art direction, visual identity, content, and storytelling.

Skills

Luxury brand social ownership

Strategic thinking

Executive coordination

Content creation basics

Education

Bachelor's degree in design, marketing, communications, filmmaking, or equivalent

Tools

Adobe Creative Cloud

Figma

Frame.io

Job description

Snap Inc. is seeking a hands-on, social-first creative with deep luxury experience to shape SPECS’ social presence. You will own the strategy, lead execution through launch and optimization, and partner with creators, agencies, and internal teams to drive elevated brand storytelling.

You’ll translate luxury branding into technology and hardware storytelling, balancing design, innovation, and cultural nuance while maintaining a design-forward visual identity across content and campaigns.