Luxury Social Creative Lead - Equity Eligible

Snap Inc.; New York (NY); On-site; USD 173,000 - 259,000; Full time

Job summary

Snap Inc. is seeking a hands-on, social-first creative leader to shape SPECS’ luxury presence on social media. You’ll own strategy, work with creators and agencies, and translate couture thinking into technology storytelling.

You bring deep luxury brand experience, a track record of driving strategy into execution, and the ability to align stakeholders across a fast-moving organization. The role reports to the Creative Director of Social.

Qualifications

• Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience.
• 10+ years of relevant experience across social, creative, brand, or marketing role in the luxury space.
• 3+ years working within a true luxury brand or house, ideally in fashion, beauty, automotive, hospitality, or an adjacent premium category.
• Portfolio or body of work demonstrating strong social thinking, creative execution, and elevated brand storytelling.
• Experience managing creative and/or social agencies and external partners.
• Hands-on content creation capabilities across photography, video, design, editing, or social-native formats.

Responsibilities

• Help shape and execute SPECS’ social strategy, building a distinctive and culturally relevant presence within the luxury landscape.
• Develop the approach, pitch and socialize it internally, and lead execution through launch and ongoing optimization.
• Bring deep knowledge of the luxury ecosystem including culture, audiences, creators, talent, brands, and emerging trends, to identify opportunities for SPECS to show up credibly and differently.
• Translate luxury brand-building into the technology and hardware space, balancing aspiration, innovation, design, and product storytelling.
• Bring strong taste and a design-forward creative eye across art direction, visual identity, content, and storytelling.
• Take ideas from strategy through execution, working hands-on with creators, agencies, and partners, and creating content directly when needed.
• Manage creative and social agencies to ensure work meets the creative standards and cultural nuances expected within luxury.
• Build and leverage relationships across luxury, fashion, design, and culture to bring new talent, collaborators, and opportunities to SPECS.
• Stay ahead of shifts in luxury and social culture, helping SPECS participate in ways that feel credible, elevated, and unexpected.

Skills

Luxury social experience

Strategic thinking

Audience & creator knowledge

Content creation capabilities

Agency management

Education

Bachelor’s degree or equivalent

Tools

Figma

Adobe Creative Cloud

Keynote

Frame.io

Job description

Snap Inc. is seeking a hands-on, social-first creative leader to shape SPECS’ luxury presence on social media. You’ll own strategy, work with creators and agencies, and translate couture thinking into technology storytelling.

You bring deep luxury brand experience, a track record of driving strategy into execution, and the ability to align stakeholders across a fast-moving organization. The role reports to the Creative Director of Social.