Luxury Retail Sales Associate & Brand Ambassador

LAKE Weekend Wear, LLC; Dallas (TX); On-site; USD 17,000 - 22,000; Full time

Job summary

LAKE is seeking a Sales Associate to join our Dallas-area team. You will guide customers through the LAKE shopping experience, share styling recommendations, and help build lasting client relationships while maintaining stock and visual presentation.

Responsibilities include meeting sales targets, processing transactions, and collaborating with store leadership to ensure a premium customer experience that reflects LAKE's luxury standards. Weekend availability is required.

Qualifications

• Minimum 1 year of retail experience.
• Strong communication and interpersonal skills.
• Interest in the LAKE brand and fashion.
• Weekend availability is required.

Responsibilities

• Provide personalized, high-touch service and styling advice.
• Maintain knowledge of product offerings and key selling points.
• Meet and exceed sales targets through upselling and cross-selling.
• Support visual merchandising and store presentation per brand guidelines.
• Process transactions accurately, handling cash, credit, and gift cards.
• Collaborate with teammates and management to uphold the brand culture.
• Share product knowledge with colleagues to drive team development.
• Represent the brand at events to strengthen client relationships.
• Continue to improve sales skills through training.
• Act as a brand ambassador, upholding the luxury experience.

Skills

Retail sales

Customer service

Merchandising

Communication

Job description

LAKE is seeking a Sales Associate to join our Dallas-area team. You will guide customers through the LAKE shopping experience, share styling recommendations, and help build lasting client relationships while maintaining stock and visual presentation.

Responsibilities include meeting sales targets, processing transactions, and collaborating with store leadership to ensure a premium customer experience that reflects LAKE's luxury standards. Weekend availability is required.