Luxury Private Client & DTC Sales Lead

Tasting Room Expo; Santa Rosa (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Cornell Vineyards seeks a Private Client Manager to drive direct-to-consumer growth and brand equity through elite client networks and high-net-worth relationships. The role blends luxury hospitality with proactive sales across national markets, with hybrid on-site winery work and travel up to 50%.

The ideal candidate brings 5–10 years in premium wine sales, a refined sales mindset, and the ability to operate autonomously within a small, close-knit winery team.

Qualifications

• 5–10 years in premium wine sales/hospitality.
• Willingness to travel domestically up to 50%.
• High self-starter energy with initiative and revenue focus.
• Proven ability to open new sales doors and meet revenue targets.
• Luxury communication skills for high-net-worth clients.

Responsibilities

• Proactively expand Cornell’s high-net-worth private collector list and sales pipeline.
• Uncover and cultivate new prospects, collector networks, and referral channels nationwide.
• Build and expand elite gatekeeper networks to secure visitation and direct sales.
• Self-direct, host exclusive private tastings and member events in key markets to drive revenue.

Skills

Entrepreneurial drive

Sales proficiency

Communication skills

Team player

Flexibility

Tools

CRM

POS

Allocation software

Job description

Cornell Vineyards seeks a Private Client Manager to drive direct-to-consumer growth and brand equity through elite client networks and high-net-worth relationships. The role blends luxury hospitality with proactive sales across national markets, with hybrid on-site winery work and travel up to 50%.

The ideal candidate brings 5–10 years in premium wine sales, a refined sales mindset, and the ability to operate autonomously within a small, close-knit winery team.