Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; Seattle (WA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in real estate is seeking a Luxury Marketing Specialist to support marketing initiatives and program engagement. This remote role involves project management, creating marketing assets, and collaborating with agents. Ideal candidates will have a Bachelor's degree in Marketing or Communications and experience in marketing or creative agencies.

Qualifications

• 2+ years in marketing, creative agency, or communications.
• Real estate industry experience is a plus.
• Experience in multi-location environments.

Responsibilities

• Create communication assets, presentations, and marketing plans.
• Support marketing objectives and program engagement.
• Collaborate with agents to analyze campaigns and provide support.

Skills

Presentation skills

Writing skills

Public speaking skills

Project management

Critical thinking

Problem-solving

Professional communication

Understanding of design principles

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

Microsoft Office

InDesign

Adobe Creative Cloud

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

The Luxury Marketing Specialist (LMS) role will support initiatives set by Directors, Luxury Marketing Managers, and Coldwell Banker Global Luxury senior leadership.

The LMS will handle the assembly, project management, and production of program and agent assets for growth and promotion. Responsibilities include creating communication assets, presentations, marketing plans, and other program components.

This role supports marketing objectives, ensuring the company's and agents' brand image aligns with the brand, brokerage, Coldwell Banker Global Luxury program, and Core 4. The LMS may support multiple offices, focusing on program engagement.

Essential Duties & Responsibilities include, but are not limited to:

1. Market Location: AZ, UT, CO
2. Drive Program Engagement & Awareness: Communicate the luxury program offerings, promote benefits, and encourage certification adoption. Share success stories and effective practices.
3. Support to Independent Sales Associates: Collaborate with top agents and teams to support marketing needs, analyze campaigns, and provide strategic support. Document interactions via CBGL Touchpoint App and report bi-weekly.
4. Support to Local Operating Company & Leadership: Serve as a marketing liaison, assist in VIP recruiting, business development, and retention efforts.
5. Leverage National Studio & Design Services: Coordinate with creative teams to produce marketing materials, campaigns, and ensure cohesion across regions.
6. Awareness, Communications & Events: Promote the program through events, communications, PR, and recognitions. Stay informed on company tools, product launches, and initiatives.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or related field (preferred)
• Ability to work from home in a conducive environment
• Strong presentation, writing, and public-speaking skills
• Project management skills
• Critical thinking and problem-solving abilities
• Effective prioritization and deadline management
• Professional communication skills
• Understanding of basic design principles
• 2+ years in marketing, creative agency, or communications (field marketing preferred)
• Real estate industry experience is a plus
• Experience in multi-location environments
• Proficiency in Microsoft Office; familiarity with InDesign and Adobe Creative Cloud; basic knowledge of social media campaigns

Our Brokerage Group is a major owner/operator of residential real estate brokerages with offices nationwide, including brands like Coldwell Banker, Sotheby's International Realty, and others. Anywhere Real Estate Inc. (NYSE: HOUS) is innovating in real estate, supporting nearly 1 million transactions annually across 118+ countries.

At Anywhere, we value talent, growth, and a people-first culture that fosters empowerment, innovation, and collaboration. Learn more in our Impact Report.

We are recognized as a great place to work and an ethical company by several organizations, including Great Place to Work, Forbes, Newsweek, and Ethisphere.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting