Luxury Marine Marketing Director

Burger Boat Company; Manitowoc (WI); On-site; USD 150,000 - 210,000; Full time

Job summary

Burger Boat Company seeks a Marketing Director to shape and execute the luxury brand, strategy, and communications across channels. You will steward the Burger brand with the Chief Sales & Marketing Officer, guiding brand standards, storytelling, and market-facing campaigns.

You will lead brand activation, digital marketing, product launches, and sales enablement while partnering with product development, operations, and leadership to grow and differentiate in the luxury marine market.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Master's degree in Marketing/Business/Admin is highly preferred.
• Equivalent combinations of education and significant professional experience may be considered.

Responsibilities

• Lead brand stewardship and activation across channels.
• Develop and execute integrated brand strategies for luxury positioning.
• Collaborate with cross-functional teams to align marketing with sales and product strategies.
• Oversee digital marketing, content, PR, events, and marketing operations.
• Manage budgets, KPIs, and external agencies to ensure brand consistency.

Skills

Brand stewardship

Strategic marketing

Digital marketing

Content development

Public relations

Sales enablement

Product launches

Market intelligence

Education

Bachelor's degree in Marketing/ Communications

Master's degree preferred

Job description

Burger Boat Company seeks a Marketing Director to shape and execute the luxury brand, strategy, and communications across channels. You will steward the Burger brand with the Chief Sales & Marketing Officer, guiding brand standards, storytelling, and market-facing campaigns.

You will lead brand activation, digital marketing, product launches, and sales enablement while partnering with product development, operations, and leadership to grow and differentiate in the luxury marine market.