Brand Strategy Lead for Premium Marine Marketing

MasterCraft Boat Company; Tennessee; Vor Ort; USD 150.000 - 190.000; Vollzeit

Zusammenfassung

MasterCraft Boat Company in Vonore, TN is seeking a Director of Marketing to lead all marketing efforts for the MasterCraft brand, including brand strategy, product commercialization, consumer demand generation, dealer marketing, events, content, and retail activation.

This role serves as the primary marketing leader, translating enterprise strategy into market-facing execution to strengthen brand equity, drive consumer demand, support dealer success, and accelerate retail growth.

Qualifikationen

• 8–12+ years of progressive marketing leadership experience.
• Experience leading brand, product, demand generation, and retail activation initiatives.
• Strong creative thinking, problem-solving, and project management skills.
• Experience managing budgets, agencies, and high-performing teams.

Aufgaben

• Lead execution of brand strategy and positioning across channels.
• Drive demand generation and dealer marketing programs.
• Oversee events, content, and retail activation initiatives.
• Collaborate with Sales, Product Development, Engineering, Customer Experience, Dealer Development, and Enterprise Marketing.
• Translate enterprise strategy into market-facing execution to strengthen brand equity.

Kenntnisse

Brand leadership

Marketing strategy

Demand generation

Cross-functional leadership

Budget management

Retail activation

Campaign management

Content and storytelling

Analytics and CRM

Ausbildung

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree in Marketing, Business Administration, or related field

Tools

CRM systems

Marketing analytics tools

Jobbeschreibung

MasterCraft Boat Company in Vonore, TN is seeking a Director of Marketing to lead all marketing efforts for the MasterCraft brand, including brand strategy, product commercialization, consumer demand generation, dealer marketing, events, content, and retail activation.

This role serves as the primary marketing leader, translating enterprise strategy into market-facing execution to strengthen brand equity, drive consumer demand, support dealer success, and accelerate retail growth.