Remote Marine Growth Marketing Manager

Surfline\Wavetrak, Inc.; Fort Lauderdale (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Surfline is seeking a Marketing Manager to lead marketing for our Marine brands Buoyweather and FishTrack. You will partner with the Marine team and cross-functional groups to drive awareness, subscriber growth, engagement, and long-term business success while reporting to the Senior Director of Marketing.

This hands-on role requires developing go-to-market strategies, launching campaigns across paid, owned, and earned channels, and identifying partnerships.

Qualifications

• 5+ years in consumer, growth, or product marketing, preferably within digital products or subscription businesses.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Strong understanding of customer acquisition, engagement, retention, and lifecycle marketing principles.
• Comfortable balancing strategic planning with hands-on execution in a fast-moving environment.
• Strong analytical skills with experience using marketing and product analytics to guide decisions.
• Excellent project management and cross-functional collaboration skills.
• Self-starter who thrives with ownership and enjoys building new programs from the ground up.
• Experience with consumer mobile apps or subscription products is preferred.
• Passion for boating, fishing, sailing, or life on the water.

Responsibilities

• Serve as the dedicated marketing partner for the Marine business, aligning marketing initiatives with business priorities and growth objectives.
• Become an expert in the marine landscape - developing a deep understanding of boaters, offshore anglers, captains, mariners, and weather‑dependent users to ensure every campaign, message, and initiative feels authentic and resonates with our audience.
• Develop and execute integrated marketing plans that drive awareness, subscriber growth, engagement, and retention across Buoyweather and FishTrack.
• Lead go‑to‑market strategy and execution for new product launches, features, and key initiatives, including messaging, positioning, customer communications, and promotional campaigns.
• Plan and execute marketing campaigns across paid, owned, and earned channels, partnering with shared marketing functions including creative, lifecycle, content, and analytics.
• Identify opportunities for partnerships, co‑marketing initiatives and community engagement that strengthen the Marine brands and expand your reach.
• Monitor marketing and business performance, using data and customer insights to continuously test, optimize, and improve results.

Skills

Marketing strategy

Growth marketing

Lifecycle marketing

Cross-functional collaboration

Analytics & data-driven decisions

Project management

Job description

Surfline is seeking a Marketing Manager to lead marketing for our Marine brands Buoyweather and FishTrack. You will partner with the Marine team and cross-functional groups to drive awareness, subscriber growth, engagement, and long-term business success while reporting to the Senior Director of Marketing.

This hands-on role requires developing go-to-market strategies, launching campaigns across paid, owned, and earned channels, and identifying partnerships.