Luxury E-commerce Growth Marketing Manager

Giorgio Armani; New York (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

The Armani Group is seeking a Digital Marketing Manager to drive online traffic, engagement, and ecommerce sales across the Americas. You will manage campaigns across paid search, social, email, SMS, and affiliate programs, while collaborating with internal teams and external agencies to ensure brand alignment and optimal performance.

Ideal candidates bring 4–6 years in digital marketing or related fields, strong analytics, and experience with CRM platforms, paid media, and lifecycle marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–6 years of digital marketing, ecommerce, CRM, or performance marketing experience.
• Hands-on experience with paid media, email marketing, SMS, or affiliate programs.
• Strong analytical skills and data-driven decision making.
• Experience with external agencies and cross-functional teams.
• Strong organizational, communication, and project management skills.

Responsibilities

• Execute and optimize digital marketing campaigns across Paid Search, Paid Social, Affiliate, Email, and SMS channels.
• Collaborate with global and local teams to align campaigns with brand guidelines and commercial priorities.
• Support seasonal marketing calendars, promotions, and product launches.
• Monitor SEO and optimize content, site structure and metadata.
• Track channel performance to improve ROAS and acquisitions.
• Lead development of AI Search and Discovery strategies and related optimization.

Skills

Digital marketing

Ecommerce

CRM

Performance marketing

Data analysis

Agency management

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Salesforce Marketing Cloud

Attentive

Tableau

Power BI

Job description

The Armani Group is seeking a Digital Marketing Manager to drive online traffic, engagement, and ecommerce sales across the Americas. You will manage campaigns across paid search, social, email, SMS, and affiliate programs, while collaborating with internal teams and external agencies to ensure brand alignment and optimal performance.

Ideal candidates bring 4–6 years in digital marketing or related fields, strong analytics, and experience with CRM platforms, paid media, and lifecycle marketing.