Luxury Brand & Customer Strategy Analyst

Exemplar Luxury Group

New York (NY)

On-site

USD 72,000 - 89,000

Full time

4 days ago

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Benefits offered by this job

Employee discount

Comprehensive benefits package

Career progression opportunities

Job summary

Exemplar Luxury Group seeks a Brand Strategy Analyst to shape the positioning and performance of its multi-brand luxury portfolio, including Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman. You will analyze market trends, consumer behavior, and brand performance to translate insights into strategic initiatives across merchandising, marketing, and customer experience.

The role emphasizes data-driven storytelling, collaboration with marketing, digital, stores, and creative teams, and a deep

Qualifications

Bachelor’s degree required in Marketing, Business, or related field.
2-3+ years in brand strategy, analytics, or marketing.
Experience designing and executing consumer/market research.
Ability to drive analyses across customer, product, channels.
Strong communication and data visualization skills.

Responsibilities

Monitor macro market trends and benchmarks to identify brand opportunities and risks.
Understand changing consumer trends in luxury fashion.
Design and execute primary research and synthesize secondary research.
Analyze large data sets to extract actionable insights.
Provide strategic recommendations to optimize brand, marketing, and creative initiatives.
Collaborate with cross-functional teams to support brand campaigns.