Analyst, Brand & Customer Strategy

Exemplar Luxury Group; New York (NY); On-site; USD 72,000 - 89,000; Full time

Benefits offered by this job

Employee discount

Comprehensive benefits package

Career progression opportunities

Job summary

Exemplar Luxury Group seeks a Brand Strategy Analyst to shape the positioning and performance of its multi-brand luxury portfolio, including Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman. You will analyze market trends, consumer behavior, and brand performance to translate insights into strategic initiatives across merchandising, marketing, and customer experience.

The role emphasizes data-driven storytelling, collaboration with marketing, digital, stores, and creative teams, and a deep

Qualifications

• Bachelor’s degree required in Marketing, Business, or related field.
• 2-3+ years in brand strategy, analytics, or marketing.
• Experience designing and executing consumer/market research.
• Ability to drive analyses across customer, product, channels.
• Strong communication and data visualization skills.

Responsibilities

• Monitor macro market trends and benchmarks to identify brand opportunities and risks.
• Understand changing consumer trends in luxury fashion.
• Design and execute primary research and synthesize secondary research.
• Analyze large data sets to extract actionable insights.
• Provide strategic recommendations to optimize brand, marketing, and creative initiatives.
• Collaborate with cross-functional teams to support brand campaigns.

Skills

Analytical mindset

Data visualization

Cross-functional collaboration

Luxury retail knowledge

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Snowflake

Tableau

Job description

WHO WE ARE:

Saks Global is the largest multi-brand luxury retailer in the world, comprising Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Saks OFF 5TH. Powered by our talented colleagues, we are redefining luxury shopping by offering each customer a personalized experience across our store network and e-commerce platforms. Through strong partnerships with the world’s most esteemed brands, cutting-edge technology and the industry’s most comprehensive luxury customer data, Saks Global is shaping the future of retail.

You Will Be

We are seeking an analytical, trend-attuned Brand Strategy Analyst to shape the positioning and performance of our multi-brand luxury portfolio, inclusive of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman. In this role, you will operate at the intersection of luxury fashion, consumer insights, and retail analytics. You will evaluate brand performance, uncover high-net-worth consumer behaviors, analyze complex retail data sets and translate market trends into actionable commercial and brand strategies. The ideal candidate blends rigorous data analysis with a deep passion for the luxury, fashion, and lifestyle sectors—bringing the critical thinking and narrative clarity needed to influence merchandising, marketing, and client experience teams.

You Will Do

Market & Consumer Insights:

• Monitor and analyze macro market trends, competitive shifts, and industry benchmarks to identify emerging brand opportunities and risks.


• Maintain a close understanding of changing consumer trends, demand in luxury fashion.


• Support the design and execution of primary research initiatives (surveys, focus groups, customer interviews) and synthesize secondary research.


• Analyze and synthesize actionable insights from large sets of qualitative and quantitative data.


• Provide strategic recommendations based on insights to optimize brand, marketing & creative initiatives.

Team Support & Collaboration

• Work closely with brand strategy team members and collaborate with cross-functional teams including marketing, merchandising, digital, stores, and creative to support brand initiatives and campaigns.


• Communicate effectively across teams to ensure seamless execution of brand projects and initiatives.

Brand Vision, Purpose & Positioning Support

• Support the execution of brand vision, purpose, and positioning for Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, ensuring consistency across all marketing and customer-facing channels.


• Collaborate with cross functional partners to refine brand expression and ensure alignment with the brands’ unique identities, values, and market opportunities.


• Ensure that brand positioning is consistently reflected across all internal and external communications, campaigns, and touchpoints through regular audits of touchpoints.

Brand Strategy Implementation

• Support the execution of integrated brand strategies that drive customer engagement, awareness, and loyalty for Saks, Neiman Marcus, or Bergdorf Goodman.


• Support the delivery of strategic insights to inform cross-functional programs, designed to elevate the brands’ presence and engage key customer segments.


• Participate in the development of creative briefs and ensure campaigns align with the overarching business & brand strategy.

Required Qualifications (Minimum Requirements):

• Bachelor’s degree in Marketing, Business, or a related field.


• 2-3+ years of experience in brand strategy, business analytics, marketing, or a related field, preferably within a consumer business.


• Experience designing and executing consumer and market research, and analyzing large sets of quantitative and qualitative data to identify actionable insights.


• Ability to drive analyses that diagnoses drivers of business performance across various dimensions: customer segment, product, selling channel, media channel, etc.


• Ability to concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations


• Proven ability to manage multiple projects simultaneously and work autonomously with minimal supervision


• Strong collaboration and communication skills, with the ability to work effectively across teams and channels, including digital, stores, marketing and creative.


• Passion for luxury retail and an understanding of Saks, Neiman Marcus, and Bergdorf Goodman's customer base and market positioning.


• Exceptional standards for quality and strong attention to detail


• Extensive knowledge of Excel is required

Preferred Qualifications

• Experience in crafting insight-driven creative briefs


• Experience with Snowflake or equivalent


• Experience with Tableau

Your Life And Career At Saks Global

• Opportunity to work in a dynamic fast paced environment at a company experiencing growth and transformation


• Exposure to rewarding career advancement opportunities across the largest multi-brand luxury retailer from retail to distribution, to digital or corporate


• Comprehensive benefits package for all eligible full-time employees (including medical, vision and dental)


• An amazing employee discount

Benefits:

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance).

Exemplar Luxury Group is an equal employment opportunity employer and is committed to providing reasonable accommodations to applicants with disabilities. If you are interested in applying for employment with Exemplar Luxury Group and would like to request special assistance or an accommodation, please contact [e-mail].

Salary Range $72,000 - $89,000*
Compensation for this role varies by geographic location. The listed range reflects multiple markets, including higher-cost areas. Actual starting pay will be determined based on work location, experience, and other job-related factors.