Automotive Brand Marketing Manager (Luxury Import Brands)

AutoNation Inc.; Austin (TX); On-site; USD 100,000 - 163,000; Full time

Benefits offered by this job

401k matching

Health, dental, vision insurance

Maternity benefits

Vehicle purchase/discount programs

YouDecide discounts

DRVPNK cancer charity donations

Job summary

AutoNation is seeking an Automotive Brand Marketing Manager (Luxury Import Brands) to lead OEM marketing strategy nationwide. You will partner with Brand Presidents and OEMs to translate insights and priorities into integrated campaigns that boost vehicle sales, service, and customer engagement.

You will collaborate across Field Marketing, Media, CRM, Creative, After Sales, and Operations to align initiatives, maximize ROI, and guide market teams. Travel up to 50% is required.

Qualifications

• 5+ years of marketing experience, preferably automotive OEM marketing.
• Experience leading large-scale initiatives across multiple markets.
• Strong analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Develop and execute OEM marketing strategies to support sales, service, parts, and mobile service.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as primary liaison to Brand Presidents, OEM partners, and internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.

Skills

Marketing strategy

Leadership

Analytics

Budgeting & forecasting

Cross-functional collaboration

Vendor management

Microsoft Excel

Education

Bachelor's degree

Tools

Microsoft Office

Excel

PowerPoint

Job description

The Automotive Brand Marketing Manager (Luxury Import Brands) leads OEM marketing strategy and execution for assigned automotive brands nationwide. Serving as the primary marketing partner to Brand Presidents and OEM partners, this role translates business insights, funding opportunities, and OEM priorities into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement.

They also partner across Field Marketing, Media, CRM, Creative, After Sales, and Operations to ensure alignment between OEM initiatives, corporate priorities, and local market execution while maximizing performance and ROI. The position reports to Vice President, Field Marketing.

Job Responsibilities

• Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co‑op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.

Qualifications

• 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint.

Preferred Experience

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• Automotive retail and OEM marketing experience.
• Multi‑market marketing leadership experience.
• Knowledge of co‑op programs, incentive structures, and OEM compliance requirements.
• Experience supporting both sales and after‑sales marketing initiatives.

Travel Requirements

• Up to 50% travel within assigned markets.
• Ability to work in a standard office environment and travel frequently as business needs require.

Base Salary:

$100,000.00 - $162,500.00, commensurate with experience, qualifications, and geographic location. This position is also eligible for an annual performance‑based bonus, in accordance with the company's applicable incentive plan.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching
• Enjoy a healthy work‑life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre‑owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer‑related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.