Loyalty Membership Marketing Analyst

Authority Brands; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO and paid holidays

401(k) plan

Full benefits package

Job summary

Authority Brands Inc. is seeking a Loyalty & Membership Marketing Analyst to own membership performance across 14 brands and 1,100+ franchise locations.

You will leverage HubSpot and Service Titan to drive active memberships, reduce churn, and renewals, while partnering with CRM and Email Analysts to implement automated loyalty workflows. You will collaborate with Brand Marketing and Call Center teams to ensure alignment with field service operations, share insights, and optimize multi-brand

Qualifications

• Experience with loyalty programs and cross-channel campaigns.
• Strong analytics and ability to segment audiences.
• Ability to partner with CRM/Email analysts to build automated workflows.

Responsibilities

• Track membership counts, churn, renewals, and reactivation across brands.
• Design and execute automated multi-channel retention campaigns (email, SMS, calls).
• Support multi-brand membership models and tier-based maintenance plans.
• Collaborate with CRM and Email Analysts to build loyalty workflows in HubSpot and Service Titan.
• Coordinate with Brand Marketing, Field Marketing, Call Center Operations, and Franchise Councils.
• Create audience segments for A/B tests on pricing, promos, and outreach programs.
• Maintain reporting dashboards and provide weekly/monthly leadership updates.

Skills

CRM analytics

Email marketing

Data analysis

HubSpot

ServiceTitan

Tools

HubSpot

ServiceTitan

Job description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Loyalty & Membership Marketing Analyst is a high-visibility execution and analytics role within the Marketing Center of Excellence (CoE), reporting directly to the Director of Customer Marketing. In the home trade services sector (HVAC, plumbing, electrical, and specialty home repair), annual service agreements, recurring maintenance plans, and multi-brand membership programs are the lifeblood of customer retention, recurring revenue, and long-term Customer Lifetime Value (LTV).

This role serves as the enterprise owner of membership performance across 14 portfolio brands and 1,100+ franchise locations. Working side-by-side with CRM, Email, and Direct Mail Analysts, the Loyalty & Membership Marketing Analyst leverages HubSpot, Field Service Management (FSM) platforms (e.g., ServiceTitan), and cross-channel marketing automation to increase active memberships, reduce churn, drive proactively timed renewals, reactivate canceled members, and support multi-brand growth propositions across all retail trade locations.

Responsibilities

• Membership Growth & Performance Ownership: Track, analyze, and manage active membership counts, churn rates, renewal percentages, and reactivation metrics across all portfolio brands; identify underperforming locations or customer segments and execute targeted recovery strategies.
• Retention, Renewal & Win-Back Programs: Architect and execute automated multi-channel retention campaigns (email, SMS, call center prompts) to reduce member attrition, improve renewal rates for expiring plans, and win back canceled or expired membership accounts.
• Multi-Brand & Value Proposition Strategy: Support the rollout and optimization of value-driven membership models (including tier-based maintenance plans, cross-trade/tri-brand memberships, and VIP perks) to maximize repeat booked jobs and cross-brand customer adoption.
• CRM & Lifecycle Integration: Partner closely with CRM & Email Marketing Analysts to build automated loyalty workflows, milestone triggers (e.g., system anniversary, inspection due dates), and personalized member offers within HubSpot and Service Titan.
• Cross-Functional & Field Operations Alignment: Collaborate with Brand Marketing, Field Marketing, Call Center Operations, and Franchise Advisory Councils to align customer loyalty initiatives with field service technician workflows, CSR booking scripts, and local operational capacity.
• Offer Testing & Audience Segmentation: Build behavioral, demographic, and service-history customer segments to run structured A/B tests on membership pricing, promotional incentives, renewal timing, and third-party outreach programs.
• Reporting & Executive Dashboards: Maintain ongoing reporting frameworks, performance dashboards, and weekly/monthly executive updates to communicate membership trends, attrition drivers, LTV impact, and strategic recommendations to leadership and franchise owners.

Success Measures (KPIs)

• Net Membership Growth & Retention: Measurable increase in active system-wide memberships, renewal conversion rates, and cross-brand member migration across all portfolio locations.
• Churn Reduction & Win-Back Revenue: Decrease in monthly membership churn rates and achievement of revenue targets from canceled-member reactivation campaigns.
• Member Lifetime Value (LTV): Increase in average repeat booked jobs, maintenance agreement retention span, and total LTV among active plan members.
• Franchisee Adoption & Execution: Strong adoption of CoE loyalty and membership toolkits, scripts, and automated workflows across franchise territories.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer