Loyalty Marketing Manager – Retention Lead

Starbucks; Idaho; On-site; USD 22,730 - 32,373; Part time

Job summary

Starbucks is seeking a Group Marketing Manager to lead a small team in Boise focused on Starbucks Rewards member engagement, retention, and recognition. You will design campaigns from insights to execution, coordinating with internal teams and external agencies to ensure consistent member experiences.

The role requires a BA/BS in business or marketing; MBA is a plus. The position emphasizes strategic thinking, analytics and multi-channel marketing across loyalty channels to drive engagement.

Qualifications

• 2+ years in retention or marketing strategy in a fast-paced environment.
• Strong knowledge of direct-to-client/CRM programs across owned channels and payments.
• MBA preferred is a plus, BA/BS required.

Responsibilities

• Lead a team of ~4 marketing experts focused on Starbucks Rewards member engagement, retention, and recognition.
• Develop and improve engagement campaigns using customer insights, testing and analysis.
• Coordinate with agencies for marketing communications across channels and lifecycle stages.
• Advocate omnichannel strategies and oversee loyalty communications across owned, paid and affiliate channels.
• Partner with analytics and finance to measure member behavior and refine strategies through test-and-learn.
• Maximize value for Starbucks Rewards by optimizing offers and messaging based on first-/third-party insights.

Skills

Retention marketing

CRM marketing

Multi-channel marketing

Analytical thinking

Leadership

Strategic thinking

Communication

Education

BA/BS in business or marketing

MBA preferred

Job description

Starbucks is seeking a Group Marketing Manager to lead a small team in Boise focused on Starbucks Rewards member engagement, retention, and recognition. You will design campaigns from insights to execution, coordinating with internal teams and external agencies to ensure consistent member experiences.

The role requires a BA/BS in business or marketing; MBA is a plus. The position emphasizes strategic thinking, analytics and multi-channel marketing across loyalty channels to drive engagement.