Loyalty Manager

Giordano's - Famous Stuffed Pizza; Chicago (IL); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a data-driven Loyalty Manager to enhance customer relationships through innovative loyalty initiatives. This pivotal role involves leading the loyalty program's strategy, managing cross-functional teams, and optimizing customer engagement across various channels. The ideal candidate will possess strong analytical skills and a passion for customer experience, ensuring the program's seamless integration with technology platforms. Join this dynamic team to drive membership growth and elevate customer loyalty in a competitive market.

Qualifications

• 5+ years of experience in restaurant loyalty marketing.
• Strong analytical skills with experience in customer data.

Responsibilities

• Lead the development and execution of loyalty marketing strategy.
• Analyze customer behavior to optimize loyalty program performance.

Skills

Loyalty Marketing

Customer Data Analysis

Cross-Functional Project Management

Digital Advertising Strategies

Customer Experience Innovation

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Toast

Engage/Fishbowl/Paytronix/Punch

Job description

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We’re looking for a guest-focused, data-driven Loyalty Manager to lead the development and growth of Giordano’s loyalty program. You’ll play a pivotal role in deepening customer relationships, increasing lifetime value, and driving frequency—both online and in-restaurant.

This role will manage the day-to-day operations, strategy, and optimization of our loyalty initiatives, with a focus on driving membership, engagement, personalization, and ROI.

Responsibilities

KEY RESPONSIBILITIES:

1. Lead the development and execution of Giordano’s loyalty marketing strategy.
2. Evolve loyalty program initiatives and incentives into a structured, scalable program.
3. Collaborate with the Marketing Manager who manages the brand’s content/digital messaging calendar and incorporate the loyalty communications into the organization’s plan.
4. Partner closely with cross-functional teams (Marketing, Operations, IT, etc.) and external partners (loyalty platform vendors, agencies, etc.) to bring loyalty initiatives to life.
5. Own the customer lifecycle journey—from onboarding to re-engagement—and deliver personalized experiences across channels (email, SMS, app, web).
6. Ensure seamless integration of the loyalty program with POS systems, mobile app/wallet, and online ordering platforms.
7. Analyze customer behavior, segmentation, and performance metrics to optimize loyalty program performance.
8. Monitor industry trends and competitor loyalty programs to identify new opportunities and maintain Giordano’s competitive edge.
9. Report on key KPIs: enrollment growth, engagement, frequency, LTV, and campaign ROI.
10. Develop targeted digital advertising strategies to drive membership growth.
11. Own the loyalty budget, manage vendor partnerships, and oversee program investments.

Qualifications

• 5+ years of experience in restaurant loyalty marketing.
• Strong analytical skills with experience working with customer data and marketing platforms (e.g., Toast, Engage/Fishbowl/Paytronix/Punch).

Passion for customer experience, personalization, and loyalty innovation.

• Proven ability to manage cross-functional projects and hit deadlines.
• Creative thinker with strong communication and collaboration skills.
• Familiarity with restaurant technology stacks (POS, online ordering, mobile apps).
• Bachelor's degree in Marketing, Business, or a related field.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food & Beverages

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