Lottery Sales Representative II

Brightstar Lottery; Williamstown (NJ); On-site; USD 48,000 - 94,000; Full time

Job summary

Brightstar Lottery, in partnership with Northstar New Jersey Lottery Group, LLC (NSNJ), seeks a Territory Sales professional for Northern Bergen County. You will establish and grow retailer relationships, drive product promotions, and train retailers on games and POS materials.

The role requires extensive travel within the territory, strong merchandising and training skills, and a proven sales track record. Residence near the territory and a valid driving record are essential.

Qualifications

• Bachelor's degree or equivalent in business, marketing or a related field.
• Minimum 3 years of sales experience in retail or wholesale sales.
• Proficiency in Word, Excel and PowerPoint.
• Must be able to lift and carry up to 20 lbs.
• Good driving record required.
• Candidate must reside in close proximity to the territory.

Responsibilities

• Establish and maintain effective working relationships with lottery retailers and maximize sales through merchandising, training and promotional techniques.
• Travel within assigned territory nearly 100% of time worked.
• Grow sales at existing lottery retailers by selling new products/promotions.
• Monitor and oversee new retailer training and installation of new stores.
• Visit retailers on a regular schedule to ensure a consistent and professional presence at every lottery retailer.
• Maintain a route cycle within the Sales Wizard application.
• Record all retailer visits within the Sales Wizard application.
• Manage instant ticket inventory to maximize sales at assigned retailers.
• Track and maintain inventory levels of instant ticket products.
• Remove closing games as directed by the lottery within the required time frame.
• Deliver, install and maintain all lottery point-of-sale materials.
• Train retailers to operate lottery equipment and inform them of game changes and promotions.
• Assist with retailer terminations, change of ownerships and related duties.

Skills

Sales experience

Microsoft Excel

PowerPoint

Word

Communication

Driving

Education

Bachelor's degree or equivalent in business/marketing or related field

Tools

Word

Excel

PowerPoint

Job description

Join a mission ‑ driven team where innovation, integrity, and public impact come together.

At Northstar New Jersey Lottery Group, LLC (NSNJ), your work helps drive responsible growth and deliver meaningful results for the State of New Jersey. Supported by industry leaders Brightstar Lottery and Scientific Games, NSNJ offers the opportunity to collaborate with experts, contribute to high ‑ impact initiatives, and support one of the nation’s most successful and responsible lottery programs.

Responsibilities

Territory for this role is: Northern Bergen county.

Responsible for establishing and maintaining effective working relationships with lottery retailers and maximizing sales through merchandising, training and promotional techniques.

• Travel within assigned territory nearly 100% of time worked.
• Grows sales at existing lottery retailers by selling new products/promotions.
• Monitors and oversees new retailer training and installation of new stores.
• Visits retailers on a regular schedule to ensure a consistent and professional presence at every lottery retailer.
• Maintains a route cycle within the Sales Wizard application.
• Consistent and accurate recording of all retailer visits within the Sales Wizard application.
• Manages instant ticket inventory to maximize sales in specific retail locations. Makes recommendations or takes action that will result in optimizing lottery product sales.
• Tracks and maintains adequate inventory levels of the instant ticket product at assigned retailer. Picks up old inventory and transfer packs as necessary.
• Removes closing games as directed by the lottery within required time frame.
• Delivers, installs and maintains all lottery point‑of‑sale materials.
• Operates and trains retailers to operate all lottery equipment.
• Provides field training to retailers on changes and/or enhancements to lottery games and promotions.
• Performs retailer terminations, change of ownerships and other related duties as assigned.
• Demonstrates the advantages of proper placement of lottery products and point‑of‑sales materials and equipment.
• Assists with completing special projects directed by Lottery Commission.
• Assists Key Account Managers with implementation of sales programs.
• Achieves targeted sales goals within assigned territory and district.
• Performs additional duties and responsibilities as assigned.

Qualifications

• Bachelor's degree, or equivalent, in business, marketing or a related field
• A minimum 3 years of sales experience in retail or wholesale sales
• Proficiency in Word, Excel and Power Point
• Must be able to lift and carry up to 20 lbs
• Good driving record required
• Candidate must reside in close proximity to the territory

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $48,103 - $93,716. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance, and participation in our Employee Referral Bonus Program, which rewards eligible employees for helping bring great talent to Brightstar. For details on referral bonus eligibility and program guidelines, visit our . Note: programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.